--- title: Motherhood Musical: New HelloFlo Ad About Moms, Babies description: It's also great birth control canonical: https://time.com/3718738/helloflo-motherhood-musicial-ad/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2015-02-24T15:00:10.000Z article:modified_time: 2026-04-13T08:56:46.021Z og:title: This Ad Perfectly Captures the Horrors of New Motherhood og:description: It's also great birth control og:url: https://time.com/3718738/helloflo-motherhood-musicial-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt18cf148dd1daa58e/698780a4cd6848ae72099d64/postpartum-musical.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: postpartum-musical og:type: article twitter:card: summary_large_image twitter:title: This Ad Perfectly Captures the Horrors of New Motherhood twitter:description: It's also great birth control twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt18cf148dd1daa58e/698780a4cd6848ae72099d64/postpartum-musical.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # This Ad Perfectly Captures the Horrors of New Motherhood ## Video: Moms In Movies: The Best and The Worst [Watch (HLS stream): Moms In Movies: The Best and The Worst](https://cdn.jwplayer.com/manifests/ouaixY4l.m3u8) (3:55)  _Published 2014-05-08. Moms In Movies: The Best and The Worst_  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Feb 24, 2015 3:00 PM UTC   by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Feb 24, 2015 3:00 PM UTC HelloFlo doesn’t just tackle first periods — it’s also breaking into the mom market. The women’s health company, which scored a viral hit last year with an ad about a young girl’s “[first moon party](http://time.com/2894278/helloflo-period-ad/),” is back with a new campaign. In this ad, a new mom takes a break from breastfeeding and changing diapers to perform a musical about how much it sucks to have a tiny baby. “How could I let another woman walk through the terrifying abyss of motherhood without telling her the things I’d seen?” she says. “For what it’s worth: There’s no laughter after after-birth,” she sings in a full-on Broadway style belt. When asked if she’s worried about the success of her musical, she replies: “I have suction cups attached to my nipples, squeezing milk out of my rock-hard boobs. I fear nothing.” Once she sees HelloFlo’s [new mom kit](http://shop.helloflo.com/products/new-mom-kit) — which includes essentials like nipple cream, breast pads, lotion and Luna bars — she fears it’s so useful, it will make her musical obsolete. Until she uses it to bribe everyone to see her show. If you’re a mom, you’ll love this. If you’re not a mom yet, it might scare you off for good. _Read next:_ [_This Video Shows Why Being a Mom Is the Hardest Job Out There_](http://time.com/3716364/why-moms-get-nothing-done-esther-anderson/?xid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3718738/helloflo-motherhood-musicial-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3718738/helloflo-motherhood-musicial-ad/"},"headline":"This Ad Perfectly Captures the Horrors of New Motherhood","datePublished":"2015-02-24T15:00:10.000Z","dateModified":"2026-04-13T08:56:46.021Z","description":"It's also great birth control","url":"https://time.com/3718738/helloflo-motherhood-musicial-ad/","keywords":["Living","Mothers","Babies","Advertising","Media","motherhood","Theater","Parenthood"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt18cf148dd1daa58e/698780a4cd6848ae72099d64/postpartum-musical.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt18cf148dd1daa58e/698780a4cd6848ae72099d64/postpartum-musical.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"postpartum-musical","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3718738/helloflo-motherhood-musicial-ad/","name":"This Ad Perfectly Captures the Horrors of New Motherhood"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Moms In Movies: The Best and The Worst","description":"Moms In Movies: The Best and The Worst","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/ouaixY4l/poster.jpg?width=720","uploadDate":"2014-05-08T20:53:23.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/ouaixY4l.m3u8","embedUrl":"https://time.com/3718738/helloflo-motherhood-musicial-ad/","duration":"PT3M55S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3718738/helloflo-motherhood-musicial-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```