--- title: Motherhood Musical: New HelloFlo Ad About Moms, Babies description: It's also great birth control canonical: https://time.com/3718738/helloflo-motherhood-musicial-ad/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2015-02-24T15:00:10.000Z article:modified_time: 2026-10-01T09:02:56.340Z og:title: This Ad Perfectly Captures the Horrors of New Motherhood og:description: It's also great birth control og:url: https://time.com/3718738/helloflo-motherhood-musicial-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt18cf148dd1daa58e/698780a4cd6848ae72099d64/postpartum-musical.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1257 og:image:height: 707 og:image:alt: postpartum-musical og:type: article twitter:card: summary_large_image twitter:title: This Ad Perfectly Captures the Horrors of New Motherhood twitter:description: It's also great birth control twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt18cf148dd1daa58e/698780a4cd6848ae72099d64/postpartum-musical.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Ad Perfectly Captures the Horrors of New Motherhood > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=fd4f6b46-b4c8-48be-9073-acadfdc848ea&cr=time-nl-network-2026q3-v1) ## Video: Moms In Movies: The Best and The Worst [Watch (HLS stream): Moms In Movies: The Best and The Worst](https://cdn.jwplayer.com/manifests/ouaixY4l.m3u8) (3:55)  _Published 2014-05-08. Moms In Movies: The Best and The Worst_  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Feb 24, 2015 3:00 PM UTC Postpartum: The Musical  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Feb 24, 2015 3:00 PM UTC HelloFlo doesn’t just tackle first periods — it’s also breaking into the mom market. The women’s health company, which scored a viral hit last year with an ad about a young girl’s “[first moon party](http://time.com/2894278/helloflo-period-ad/),” is back with a new campaign. In this ad, a new mom takes a break from breastfeeding and changing diapers to perform a musical about how much it sucks to have a tiny baby. “How could I let another woman walk through the terrifying abyss of motherhood without telling her the things I’d seen?” she says. “For what it’s worth: There’s no laughter after after-birth,” she sings in a full-on Broadway style belt. When asked if she’s worried about the success of her musical, she replies: “I have suction cups attached to my nipples, squeezing milk out of my rock-hard boobs. I fear nothing.” Once she sees HelloFlo’s [new mom kit](http://shop.helloflo.com/products/new-mom-kit) — which includes essentials like nipple cream, breast pads, lotion and Luna bars — she fears it’s so useful, it will make her musical obsolete. Until she uses it to bribe everyone to see her show. If you’re a mom, you’ll love this. If you’re not a mom yet, it might scare you off for good. _Read next:_ [_This Video Shows Why Being a Mom Is the Hardest Job Out There_](http://time.com/3716364/why-moms-get-nothing-done-esther-anderson/?xid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) ## Transcript [ CROSSTALK ]. Come on! You sick ma? You said we got across? Look. Oh, thank God. Now we're still together, most of us. [ LAUGH ] Did you see the look on his face when we told him he was going to be a father? [ LAUGH ] I wish you wouldn't joke about that. [ LAUGH ] Mother you're a scream. Really you are. The next thing I know you'll be knitting little garments. I don't see [ LAUGH ] anything so ridiculous about that. [ LAUGH ] If I were you, I'd save myself the trouble. Momma, will you be on my side for once. Mm. Now you saw what he did. You saw him down there on his knees. Yes. Now wasn't it you who taught me to despise any man who would do that, who would do what he's going to do? Yes, yes, I taught you that. Me and your daddy, but I thought I taught you something else too. I thought I had taught you to love him. Lorenzo, this is Jake. He's a young man of your age. Look Lorenzo! A great big pumpkin. Let's go down and feel how big it is! [ CROSSTALK ] What sweetheart? I'm sorry, Lorenzo. Let's, let's try that again. The war will take our son. Our snap or shrapnel shell or Typhus. Same as took Willie. It takes hundreds of boys a day. He'll die uselessly and how will I ever forgive you? Most men their first born is their favorite, you, you've always blames Robert for being born, for trapping you in a marriage that's only ever given you grief and caused you regret. Now, that's simply not true. And it's the slaughter of Cold Harbor on your hands, same as Grant. God help us. We'll pay for the oceans of spilt blood you've sanctioned, the uncountable corpses! We'll be made to pay with our son! Just, just this once! I told them to build me an assassin. I wanted a killer from a world filled with killers and they chose you because they thought it would bind me closer to them. But now, we have come almost to the end, one last step. [ NOISE ]. What are you doing? Don't you tell what I'm doing. Oh, mommy, no. Oh, no. Mommy, I look awful. Yeah. I know you look awful. You be quiet. You're always rummaging through my drawers, trying to make people look at you? Why. Lookin' at yourself in the mirror! Why are you doing that, tell me! Precious! Precious! Precious! Get down here! You brought that white **** up in my house? You, why would you bring that **** up in here? I didn't bring her here. Well, why the **** would she ring my buzzer? I can't hear you Precious. Since you got so much mother [ INAUDIBLE ] mouth. And you going to bring that in my house. Why was that ringing my **** buzzer. I ain't tell her to come here. See I think right now you're feeling like you becoming a grown woman cause that **** you pulled in the kitchen. I should of you up. But I let you walk away. Why. What if I told you that I wasn't really your mother, that we weren't related? What? You'd like that, wouldn't you? Sure you would. You don't have to tell me. Now why would you like that [ INAUDIBLE ]? What are you talking about? Of course you're my mother. Of course you are. Royal. 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