HelloFlo doesn't just tackle first periods — it's also breaking into the mom market.
The women's health company, which scored a viral hit last year with an ad about a young girl's "first moon party," is back with a new campaign. In this ad, a new mom takes a break from breastfeeding and changing diapers to perform a musical about how much it sucks to have a tiny baby. "How could I let another woman walk through the terrifying abyss of motherhood without telling her the things I'd seen?" she says.
"For what it's worth: There's no laughter after after-birth," she sings in a full-on Broadway style belt.
When asked if she's worried about the success of her musical, she replies: "I have suction cups attached to my nipples, squeezing milk out of my rock-hard boobs. I fear nothing." Once she sees HelloFlo's new mom kit — which includes essentials like nipple cream, breast pads, lotion and Luna bars — she fears it's so useful, it will make her musical obsolete. Until she uses it to bribe everyone to see her show.
If you're a mom, you'll love this. If you're not a mom yet, it might scare you off for good.