Any trip down the yogurt aisle makes it all too clear—yogurt is having a moment. Greek yogurt alone soared from 4% of the U.S. yogurt market in 2008 to 52% in 2014. But Greek isn't the only yogurt game globally. A new report reveals that how (and when) people like their yogurt varies greatly from country to country.
To assess yogurt preferences, DSM Food Specialties, a global manufacturer of food enzymes and ingredients, surveyed 6,000 men and women in six major markets: Brazil, China, France, Poland, Turkey and the United States. More than 53% of people surveyed report eating more yogurt than they did three years ago, even in countries with a robust history of yogurt consumption.
Here's how people around the world like their yogurt:
36% of Americans surveyed preferred Greek yogurt, and the U.S. was the only country whose citizens named it as the favorite variety. Americans were also more likely to eat yogurt for breakfast and the most likely to pair yogurt with fruit.
In China, people prefer to drink their yogurt; only 11% eat it by spoon. 54% prefer a probiotic variety, much more than the other markets. A full 83% of surveyed Chinese reported actively looking for probiotics in yogurt, compared to 50% or less in other countries—most choose it for its gastrointestinal benefits. (Not all yogurts contain added probiotics, but it's a growing trend.) The growth of yogurt popularity in China is somewhat surprising, given the high rate of lactose intolerance in the population—though the survey does show that 60% of Chinese men and women believe lactose-free yogurt is healthier than other yogurt.
Brazilians also like to eat their yogurt at breakfast, and they're most likely to eat it with cereal, with 55% of the surveyed population doing so. Flavored yogurt is the yogurt of choice for 45%.
The French typically eat their yogurt as a dessert (83% do so), and 73% like to eat it on its own, the survey shows. They also prefer the flavored variety.
In Turkey, 77% of yogurt lovers prefer eating it as part of a warm meal, and plain yogurt is the most common kind. Even though yogurt was a staple in Turkey before the recent fad, 60% of Turkish men and women surveyed say they are eating more yogurt now than three years ago.