--- title: Ben Carson Signs On Direct Marketing CEO as Senior Advisor description: Ben Carson has hired direct marketing wizard Mike Murray to be his senior advisor if he formally launches a run for president. canonical: https://time.com/3715651/ben-carson-direct-marketing-campaign/ author: Tessa Berenson article:opinion: false article:content_tier: free article:published_time: 2015-02-19T20:01:34.000Z article:modified_time: 2026-08-19T07:47:23.477Z article:section: Politics og:title: Ben Carson Signs On Direct Marketing CEO as Senior Advisor og:description: Playing to his strengths. og:url: https://time.com/3715651/ben-carson-direct-marketing-campaign/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltca79f088b696da41/69878024428a9e4b15cc73de/461740404.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4500 og:image:height: 2531 og:image:alt: Presidential Hopefuls Address South Carolina Tea Party Convention og:type: article twitter:card: summary_large_image twitter:title: Ben Carson Signs On Direct Marketing CEO as Senior Advisor twitter:description: Playing to his strengths. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltca79f088b696da41/69878024428a9e4b15cc73de/461740404.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Ben Carson Signs On Direct Marketing CEO as Senior Advisor  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Feb 19, 2015 8:01 PM UTC  Ben Carson speaks at the South Carolina Tea Party Coalition convention on January 18, 2015 in Myrtle Beach, South Carolina. Ben Carson speaks at the South Carolina Tea Party Coalition convention on January 18, 2015 in Myrtle Beach, South Carolina.Richard Ellis—Getty Images  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Feb 19, 2015 8:01 PM UTC Ben Carson has hired a direct marketing wizard to be his senior advisor if he formally launches a run for president. Mike Murray is the President and CEO of TMA Direct, a direct marketing agency that Carson has worked with on the Save Our Healthcare project, run through the American Legacy PAC. According to Carson’s campaign manager Terry Giles, this project has raised $6 million dollars with an average donation size of $43. Giles said that as senior advisor, Murray will “oversee all small-dollar grassroots fundraising efforts.” Hiring a someone from the world of direct marketing shows that Carson knows how to play to his strengths. No prospective candidate’s name and likeness, including Hillary Clinton, has been as successful as Carson’s so far in attracting small donations, [largely through direct marketing efforts](http://time.com/3691357/ben-carson-bampac/). Carson is expected to make a formal announcement about a campaign in May. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3715651/ben-carson-direct-marketing-campaign/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3715651/ben-carson-direct-marketing-campaign/"},"headline":"Ben Carson Signs On Direct Marketing CEO as Senior Advisor","datePublished":"2015-02-19T20:01:34.000Z","dateModified":"2026-08-19T07:47:23.477Z","description":"Ben Carson has hired direct marketing wizard Mike Murray to be his senior advisor if he formally launches a run for president.","url":"https://time.com/3715651/ben-carson-direct-marketing-campaign/","keywords":["2016 Election","2016 Election","Dr. Benjamin S. 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