Krispy Kreme UK has apologized for a Facebook post this week that advertised a local store’s “Krispy Kreme Klub” meeting as “KKK Wednesdays,” a spokesperson for the donut company told The Guardian.
Because the name is reminiscent of the U.S. white supremacist group, a spokesperson also told the Hull Daily Mail that it plans to change the name of these events — reportedly after-school activities for kids organized by the Hull branch.
The offensive sign has been taken down, but comments are still streaming in on Krispy Kreme UK’s Facebook page.
Krispy Kreme's KKK Wednesday is the most racist way to enjoy doughnuts this half term http://t.co/K6ILmXqX9N pic.twitter.com/uvEYa1hZH9
— The Independent (@Independent) February 17, 2015
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- Coco Gauff Is Playing for Herself Now
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- 6 Compliments That Land Every Time
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Olivia B. Waxman at olivia.waxman@time.com