Fifty Shades of Grey is breaking box-office records faster than it’s breaking taboos. The much anticipated movie version of E.L. James’ hit novel has raked in $81.67 million since it opened Friday, and Universal projects the movie will make over $90 million over the four-day weekend, Deadline reports.
That makes Fifty Shades of Grey the record holder for best Presidents’ Day opening weekend of all time.
Fifty Shades of Grey: TIME's Exclusive Portraits of the Cast and Director
Kingsman: The Secret Service didn’t do badly either, with $35.6 over three days (handily beating 20th Century Fox’s estimate of $20 million). That’s probably thanks to all the guys who didn’t want to go see 50 Shades of Grey.
[Deadline]
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Write to Charlotte Alter at charlotte.alter@time.com