--- title: '50 Shades of Grey' Has Best Presidents' Day Box-Office Opening Ever description: Projected to earn over $90 million this weekend canonical: https://time.com/3710416/fifty-shades-box-office-opening/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2015-02-15T16:12:45.000Z article:modified_time: 2026-10-01T09:02:50.237Z article:section: Entertainment og:title: '50 Shades of Grey' Has Best Presidents Day Box Office Opening in History og:description: Projected to earn over $90 million this weekend og:url: https://time.com/3710416/fifty-shades-box-office-opening/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt47ae268447eef900/6987781d428a9e8a61cc662d/b4xz7ppiqaag56c.jpg?branch=production&width=1023&quality=75&auto=webp&crop=16:9 og:image:width: 1023 og:image:height: 575 og:image:alt: B4XZ7ppIQAAG56C og:type: article twitter:card: summary_large_image twitter:title: '50 Shades of Grey' Has Best Presidents Day Box Office Opening in History twitter:description: Projected to earn over $90 million this weekend twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt47ae268447eef900/6987781d428a9e8a61cc662d/b4xz7ppiqaag56c.jpg?branch=production&width=1023&quality=75&auto=webp&crop=16:9 ---  # _Fifty Shades of Grey_ Has Biggest Presidents' Day Box-Office Opening in History > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: Super Fans React To 50 Shades of Grey Screening [Watch (HLS stream): Super Fans React To 50 Shades of Grey Screening](https://cdn.jwplayer.com/manifests/QjE5FVDr.m3u8) (1:27)  _Published 2015-02-06. Super fans who attended an early screening of the 50 Shades of Grey movie at the Ziegfeld Theater in New York City had a lot to say about the film, which is set to release on February 13th._  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Feb 15, 2015 4:12 PM UTC  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Feb 15, 2015 4:12 PM UTC _Fifty Shades of Grey_ is breaking box-office records faster than it’s breaking taboos. The much anticipated movie version of E.L. James’ hit novel has raked in $81.67 million since it opened Friday, and Universal projects the movie will make over $90 million over the four-day weekend, [_Deadline_](http://deadline.com/2015/02/fifty-shades-of-grey-kingsman-weekend-box-office-1201372952/) reports. That makes _Fifty Shades of Grey_ the record holder for best Presidents’ Day opening weekend of all time. ### Fifty Shades of Grey: TIME's Exclusive Portraits of the Cast and Director  Dakota Johnson (Anastasia “Ana” Steele) and Jamie Dornan (Christian Grey) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015. Malerie Marder for TIME  Dakota Johnson (Anastasia “Ana” Steele) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015. Malerie Marder for TIME  Sam Taylor-Johnson (director) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015. Malerie Marder for TIME _Kingsman: The Secret Service_ didn’t do badly either, with $35.6 over three days (handily beating 20th Century Fox’s estimate of $20 million). That’s probably thanks to all the guys who didn’t want to go see _50 Shades of_ _Grey._ \[[_Deadline_](http://deadline.com/2015/02/fifty-shades-of-grey-kingsman-weekend-box-office-1201372952/)\] ## Transcript [ MUSIC ] I flew in from Florida. We've been up all night, we got out here at like 4: 30. We woke up at like 3: 30, left around four from Jersey, and when we got here, the line was already around the block. We got here right at five a. m. I thought the film was amazing, I thought they did a great job at staying true to the book. Dakota. And Jamie have amazing chemistry. They were so hot on screen. I liked that for like the, erotic parts. It was everything that I expected and more. My favorite part was when she met him. The eyes between the two of them, kinda just like threw you in. Look at me. [ LAUGH ] I am. Every time they were on the screen together, it just, I feel like it just blew you away. His expressions and everything when he was in the red room were just like, perfect. Like, what you imagine when you read the book. Seeing naked Jamie or whatever naked part of him that we could view for our pleasure [ LAUGH ] was definitely a favorite. Yeah, when he was taking down his pants and they revealed a lot more than. Then we were expecting. [ LAUGH ] If there was enough to make me a little uncomfortable, so I think if there was more, it would've been over the top. Racy, good. [ LAUGH ] [ LAUGH ] I wouldn't take any kids though. [ LAUGH ] I won't be going to see that with my mother. No. Especially on a cold day, it really heated things up. Yeah, I want Jamie to find my handcuffs. 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