--- description: These brands want to take a turn in the Red Room of Pain title: 7 Totally Unexpected 'Fifty Shades of Grey' Products image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # 7 Totally Unexpected 'Fifty Shades of Grey' Products by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Feb 10, 2015 2:34 PM CUT by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Feb 10, 2015 2:34 PM CUT The hotly anticipated film adaptation of _Fifty Shades of Grey_ hits theaters Valentine’s Day weekend. And with some box office analysts expecting a big [opening weekend](http://variety.com/2015/biz/news/theres-more-sizzle-than-sex-in-selling-fifty-shades-of-grey-1201421989/ "undefined"), it should be no surprise that different brands ([beyond](http://www.ew.com/article/2015/02/05/fifty-shades-sex-toys-now-target "undefined") the [obvious](http://www.adweek.com/news/advertising-branding/could-fifty-shades-greys-popularity-land-sex-toys-mainstream-retailers-shelves-162842 "undefined")) want in on the action. From teddy bears to laundry detergent, here are the most unexpected products itching to be a part of the _Fifty Shades_ phenomenon. ### Teddy Bear  Vermont Teddy Bear Company “If you want to dominate Valentine’s Day” (Get it? GET IT?) then the [Vermont Teddy Bear](http://www.vermontteddybear.com/sellgroup/fifty-shades-of-grey-bear.aspx?bhcp=1 "undefined") company has just the stuffed toy for you. This suited-up Christian Grey comes complete with handcuffs, a tie, an eye mask and “smoldering grey eyes.” [Teddy Ruxpin](http://www.cnet.com/news/its-evil-kids-react-to-teddy-ruxpin-taking-bear/ "undefined") doesn’t look so terrifying anymore, does he? ### Wine  Fifty Shades of Grey Wine Does your palate lean more toward “red satin” or “white silk” ? This E L James-approved wine costs [$18 per bottle](http://www.fiftyshadeswine.com/ "undefined"). ### _Fifty Shades of Chicken_  Clarkson Potter And what compliments your wine better than a submissive slice of [chicken](http://www.amazon.com/Fifty-Shades-Chicken-Parody-Cookbook/dp/0385345224 "undefined")? This cookbook — attributed to F. L. Fowler — teaches you how to tie up a chicken in every way imaginable. Recipes include Dripping Thighs, Learning to Truss You, Erect Chicken and other foul-sounding fowl. _More:_ [_These Were the Hardest Scenes to Shoot for the Stars of_ Fifty Shades of Grey](http://time.com/3690811/fifty-shades-of-grey-jamie-dornan-dakota-johnson-interview/ "undefined") ### _Fifty Shades of Kale_  HarperWave Similar concept, different leading lady. And you thought [kale](http://50shadesofkale.com/ "undefined") was a part of a “clean” diet. ### Laundry Detergent  Unilever Surf has dubbed this cleanser its “naughtiest fragrance yet,” but it might be the only laundry detergent that markets itself as getting things dirtier. ### Nail Polish  OPI The special collection by [OPI](http://opi.com/color/collections/fifty-shades-grey "undefined") is somehow only available in six different shades. _More:_ [_How the Notorious Red Room Was Built in the_ Fifty Shades of Grey _Movie_](http://time.com/3694128/fifty-shades-of-grey-red-room/ "undefined") ### Fine Jewelry  Cadsawan Jewelry Studio Jewelry designer Janet Cadsawan got the go-ahead from author E L James to make a limited edition _Fifty Shades_ jewelry line. “Her genius for fusing fantasy with fashion climaxes in every piece,” the website [boasts](http://shop.fiftyshadesofgreyfinejewelry.com/pages/aboutus "undefined"). For $135, you can buy riding crop earrings. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3701856/fifty-shades-of-grey-movie-weird-products/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3701856/fifty-shades-of-grey-movie-weird-products/"},"headline":"7 Totally Unexpected 'Fifty Shades of Grey' Products","datePublished":"2015-02-10T14:34:14.000Z","dateModified":"2026-05-11T04:48:03.833Z","description":"These brands want to take a turn in the Red Room of Pain","url":"https://time.com/3701856/fifty-shades-of-grey-movie-weird-products/","keywords":["Newsfeed","movies"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3701856/fifty-shades-of-grey-movie-weird-products/","name":"7 Totally Unexpected 'Fifty Shades of Grey' Products"}}]}] ```