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# 7 Totally Unexpected 'Fifty Shades of Grey' Products

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by 

[Laura Stampler](https://time.com/author/laura-stampler/)


## Laura Stampler


Feb 10, 2015 2:34 PM UTC

by 

[Laura Stampler](https://time.com/author/laura-stampler/)


## Laura Stampler


Feb 10, 2015 2:34 PM UTC

The hotly anticipated film adaptation of _Fifty Shades of Grey_ hits theaters Valentine’s Day weekend. And with some box office analysts expecting a big [opening weekend](http://variety.com/2015/biz/news/theres-more-sizzle-than-sex-in-selling-fifty-shades-of-grey-1201421989/), it should be no surprise that different brands ([beyond](http://www.ew.com/article/2015/02/05/fifty-shades-sex-toys-now-target) the [obvious](http://www.adweek.com/news/advertising-branding/could-fifty-shades-greys-popularity-land-sex-toys-mainstream-retailers-shelves-162842)) want in on the action. From teddy bears to laundry detergent, here are the most unexpected products itching to be a part of the _Fifty Shades_ phenomenon.

### Teddy Bear

![50 Shades Bear](https://static.time.com/v3/assets/bltea6093859af6183b/blt53b4ac06a0d71bb8/69877e52f887dc3f97e8a01f/fifty-shades-merchandise-05.jpg?branch=production&width=1200&quality=75&auto=webp)

Vermont Teddy Bear Company

“If you want to dominate Valentine’s Day” (Get it? GET IT?) then the [Vermont Teddy Bear](http://www.vermontteddybear.com/sellgroup/fifty-shades-of-grey-bear.aspx?bhcp=1) company has just the stuffed toy for you. This suited-up Christian Grey comes complete with handcuffs, a tie, an eye mask and “smoldering grey eyes.” [Teddy Ruxpin](http://www.cnet.com/news/its-evil-kids-react-to-teddy-ruxpin-taking-bear/) doesn’t look so terrifying anymore, does he?

### Wine

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltb986f55fe68f5a4c/69877e50a988cabf186ac5cf/fifty-shades-merchandise-01.jpg?branch=production&width=1200&quality=75&auto=webp)

Fifty Shades of Grey Wine

Does your palate lean more toward “red satin” or “white silk” ? This E L James-approved wine costs [$18 per bottle](http://www.fiftyshadeswine.com/).

### _Fifty Shades of Chicken_

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt2b171b3763841f1d/69877e518e060149f245a324/fifty-shades-merchandise-02.jpg?branch=production&width=1080&quality=75&auto=webp)

Clarkson Potter


And what compliments your wine better than a submissive slice of [chicken](http://www.amazon.com/Fifty-Shades-Chicken-Parody-Cookbook/dp/0385345224)? This cookbook — attributed to F. L. Fowler — teaches you how to tie up a chicken in every way imaginable. Recipes include Dripping Thighs, Learning to Truss You, Erect Chicken and other foul-sounding fowl.

_More:_ [_These Were the Hardest Scenes to Shoot for the Stars of_ Fifty Shades of Grey](http://time.com/3690811/fifty-shades-of-grey-jamie-dornan-dakota-johnson-interview/)

### _Fifty Shades of Kale_

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt925d78249f75e575/69877e52e53aba38694d77af/fifty-shades-merchandise-07.jpg?branch=production&width=1200&quality=75&auto=webp)

HarperWave

Similar concept, different leading lady. And you thought [kale](http://50shadesofkale.com/) was a part of a “clean” diet.

### Laundry Detergent

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt6097fda665985f4e/69877e512dce01bc699dd70e/fifty-shades-merchandise-03.jpg?branch=production&width=1200&quality=75&auto=webp)

Unilever


Surf has dubbed this cleanser its “naughtiest fragrance yet,” but it might be the only laundry detergent that markets itself as getting things dirtier.

### Nail Polish

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltcecb3fe5beaaeb63/69877e5106f2c1490c333df8/fifty-shades-merchandise-04.jpg?branch=production&width=1200&quality=75&auto=webp)

OPI

The special collection by [OPI](http://opi.com/color/collections/fifty-shades-grey) is somehow only available in six different shades.

_More:_ [_How the Notorious Red Room Was Built in the_ Fifty Shades of Grey _Movie_](http://time.com/3694128/fifty-shades-of-grey-red-room/)

### Fine Jewelry

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt63b7d6c254574254/69877e52428a9e6a12cc70b5/fifty-shades-merchandise-06.jpg?branch=production&width=1200&quality=75&auto=webp)

Cadsawan Jewelry Studio


Jewelry designer Janet Cadsawan got the go-ahead from author E L James to make a limited edition _Fifty Shades_ jewelry line. “Her genius for fusing fantasy with fashion climaxes in every piece,” the website [boasts](http://shop.fiftyshadesofgreyfinejewelry.com/pages/aboutus). For $135, you can buy riding crop earrings.

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