--- description: Remember Seinfeld? title: American Express Apple Pay Ad Banks on Seinfeld Nostalgia image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Advertising](/tag/advertising/) ## Advertising Update your preferences in [Account Settings](/account/preferences/) Close # American Express Hilariously Taps into Nostalgia to Promote Apple Pay by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Feb 9, 2015 4:02 PM CUT by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Feb 9, 2015 4:02 PM CUT Since [everyone loves the ‘90s](http://www.nytimes.com/2015/02/08/opinion/sunday/the-best-decade-ever-the-1990s-obviously.html?%5Fr=0 "undefined"), perhaps it makes sense for American Express to use old Jerry Seinfeld clips in a new commercial. The credit card company is promoting Apple Pay in a new ad that is a compilation of several old AmEx spots. Celebrities like Seinfeld and Tina Fey are shown briefly hoisting the famous green plastic in old commercials. Then, the montage culminates with a new AmEx user brandishing his iPhone instead to use Apple Pay at a cash register. Technology has changed, but this is the same old AmEx you know and love (if you’re in the habit of showing affection toward credit card companies). Apple has a [helpful list](http://support.apple.com/en-us/HT6288 "undefined") of all the major credit and debit cards that are compatible with its mobile payments service. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3701015/american-express-apple-pay/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3701015/american-express-apple-pay/"},"headline":"American Express Hilariously Taps into Nostalgia to Promote Apple Pay","datePublished":"2015-02-09T16:02:42.000Z","dateModified":"2026-02-22T04:15:42.662Z","description":"Remember Seinfeld?","url":"https://time.com/3701015/american-express-apple-pay/","keywords":["Advertising","Apple","iPhone","American Express","apple pay"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Victor Luckerson","jobTitle":null,"url":"https://time.com/author/victor-luckerson/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/advertising/","name":"Advertising"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3701015/american-express-apple-pay/","name":"American Express Hilariously Taps into Nostalgia to Promote Apple Pay"}}]}] ```