--- title: Normal Barbie Ad Captures Insane Pressure to Have a Perfect Body description: Even dolls with cellulite can have a good time at the beach canonical: https://time.com/3697999/lammily-doll-normal-barbie-ad/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2015-03-05T17:52:17.000Z article:modified_time: 2026-04-13T07:16:35.390Z og:title: This 'Normal Barbie' Ad Captures Society's Insane Pressure to Have a Perfect Body og:description: Even dolls with cellulite can have a good time at the beach og:url: https://time.com/3697999/lammily-doll-normal-barbie-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This 'Normal Barbie' Ad Captures Society's Insane Pressure to Have a Perfect Body twitter:description: Even dolls with cellulite can have a good time at the beach twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This 'Normal Barbie' Ad Captures Society's Insane Pressure to Have a Perfect Body ## Video: Second Graders React to Lammily and Other Fashion Dolls [Watch (HLS stream): Second Graders React to Lammily and Other Fashion Dolls](https://cdn.jwplayer.com/manifests/cWh4h3Zv.m3u8) (5:45)  _Published 2014-11-18. Second Graders React to Lammily and Other Fashion Dolls_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Mar 5, 2015 5:52 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Mar 5, 2015 5:52 PM UTC The [Lammily](https://lammily.com/) doll — [playfully dubbed the “Normal Barbie”](http://time.com/3593968/the-new-normal-barbie-comes-with-an-average-womans-proportions-and-cellulite-sticker-extension-packs/) — finally has an ad — and it’s absolutely incredible. “I created a video in which ‘Normal Barbie’ encounters unrealistic beauty expectations, just like in the real world,” creator Nickolay Lamm tells TIME. Specifically: Spring break in Miami. When the Lammily doll is invited on vacation with her friends, she is overcome with a wave of pop culture-fueled self consciousness. Is her normal body — which is modeled after an average 19-year-old woman’s measurements (based on CDC data) — “bikini ready?” “The video parodies twerking, Victoria’s Secret, American Apparel, Facebook and more,” Lamm says. In the end, however, “Normal Barbie” learns that even dolls with stretch marks ([available for purchase in a Lammily extension pack](http://time.com/3593968/the-new-normal-barbie-comes-with-an-average-womans-proportions-and-cellulite-sticker-extension-packs/)) can have fun at the beach. [There is a growing movement](http://time.com/3667580/mattel-barbie-earnings-plus-size-body-image/) toward a society that embraces healthier, more natural bodies. The Lammily doll is fighting that fight, one twerk at a time. _Read Next:_ [_Bye, Bye Barbie: 2015 Is the Year We Abandon Unrealistic Beauty Ideals_](http://time.com/3667580/mattel-barbie-earnings-plus-size-body-image/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3697999/lammily-doll-normal-barbie-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3697999/lammily-doll-normal-barbie-ad/"},"headline":"This 'Normal Barbie' Ad Captures Society's Insane Pressure to Have a Perfect Body","datePublished":"2015-03-05T17:52:17.000Z","dateModified":"2026-04-13T07:16:35.390Z","description":"Even dolls with cellulite can have a good time at the beach","url":"https://time.com/3697999/lammily-doll-normal-barbie-ad/","keywords":["Newsfeed","Living","Body Image","Barbie","Dolls"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3697999/lammily-doll-normal-barbie-ad/","name":"This 'Normal Barbie' Ad Captures Society's Insane Pressure to Have a Perfect Body"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Second Graders React to Lammily and Other Fashion Dolls","description":"Second Graders React to Lammily and Other Fashion Dolls","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/cWh4h3Zv/poster.jpg?width=720","uploadDate":"2014-11-18T22:59:43.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/cWh4h3Zv.m3u8","embedUrl":"https://time.com/3697999/lammily-doll-normal-barbie-ad/","duration":"PT5M45S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3697999/lammily-doll-normal-barbie-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```