--- description: The video can be viewed on the app's "Snap Channel" title: Madonna Will Premiere Her New Music Video on Snapchat image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9df1dcae631a9d77/69877ddaf887dc577ae89f5e/madonna.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # Madonna to Premiere New Music Video on Snapchat by [Rachel Janik](/author/rachel-janik/) ## Rachel Janik Update your preferences in [Account Settings](/account/preferences/) Close Feb 5, 2015 5:16 PM CUT  Singer Madonna arrives at the 56th GRAMMY Awards at Staples Center on January 26, 2014 in Los Angeles. Singer Madonna arrives at the 56th GRAMMY Awards at Staples Center on January 26, 2014 in Los Angeles.Jon Kopaloff—FilmMagic by [Rachel Janik](/author/rachel-janik/) ## Rachel Janik Update your preferences in [Account Settings](/account/preferences/) Close Feb 5, 2015 5:16 PM CUT Sorry, YouTube. The Material Girl is using a social media platform for her latest release that’s more … in vogue. Madonna is releasing the first music video for her new album, _Rebel Heart_, on Thursday through the social media app Snapchat. The picture messaging app’s estimated 200 million users can watch her “Living for Love” video on its “Snap Channel,” _Billboard_ [reports](http://www.billboard.com/biz/articles/news/digital-and-mobile/6465179/exclusive-madonna-to-premiere-rebel-heart-music-video "undefined"). The first six tracks of the new album, including “Living for Love”, are already available after a [massive online leak](http://time.com/3676181/madonna-leak-arrest/ "undefined") last December. _Rebel Heart_ suffered another leak Monday that included the 25-track deluxe edition. The album officially goes on sale March 10. \[[_Billboard_](http://www.billboard.com/biz/articles/news/digital-and-mobile/6465179/exclusive-madonna-to-premiere-rebel-heart-music-video "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3697365/madonna-new-music-video-snapchat/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3697365/madonna-new-music-video-snapchat/"},"headline":"Madonna to Premiere New Music Video on Snapchat","datePublished":"2015-02-05T17:16:57.000Z","dateModified":"2026-02-22T04:11:12.159Z","description":"\"Living for Love\" can be viewed on the app's \"Snap Channel\"","url":"https://time.com/3697365/madonna-new-music-video-snapchat/","keywords":["Music","Madonna"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9df1dcae631a9d77/69877ddaf887dc577ae89f5e/madonna.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Rachel Janik","jobTitle":null,"url":"https://time.com/author/rachel-janik/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9df1dcae631a9d77/69877ddaf887dc577ae89f5e/madonna.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"56th GRAMMY Awards - Arrivals","caption":"56th GRAMMY Awards - Arrivals","creditText":"Jon Kopaloff—FilmMagic","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3697365/madonna-new-music-video-snapchat/","name":"Madonna to Premiere New Music Video on Snapchat"}}]}] ```