50 Shades of Grey is one of the most hotly anticipated movies of 2015, but domestic violence activists say there’s a better use of your money.
A social media campaign with the hashtag #50dollarsnot50shades asks people to donate $50 to a domestic violence shelter rather than spending it on movie tickets and popcorn, reports Mashable.
“People are really upset about this movie and its potential for glamorizing stalking and abusive behavior, so they’re happy to have the chance to do something positive to help offset the damage,” the organizers of the movement told the Washington Times.
Real women “don’t end up like Anastasia; they often end up in a women’s shelter, on the run for years or dead,” said the National Center on Sexual Exploitation, one of the sponsors of the campaign.
As of Thursday morning, the campaign’s official Facebook page had 4,724 likes. The movie comes out February 13.