50 Shades of Grey Trailer
Universal Pictures

There's Already a Campaign to Boycott Fifty Shades of Grey

Feb 04, 2015

Not everyone is eagerly anticipating the release of Fifty Shades of Grey.

While some fans of E.L. James' steamy novels are looking forward to seeing the graphic S&M scenes on the big screen, others are pre-emptively objecting to the glamorization of violence, especially violent sex. They're trying to start a social-media movement to boycott the much anticipated movie, encouraging would-be moviegoers to donate money to domestic-violence victims instead.

MORE Here's How The Shot the Sex Scenes in 50 Shades of Grey

Using the hashtags #50DollarsNot50Shades and #50ShadesIsAbuse, some protesters are calling for viewers to boycott the movie and donate the 50 bucks they would spend at the movie theater (on tickets, babysitter, drinks and popcorn, etc.) to help domestic-violence victims instead. Run by www.stoppornculture.org, the campaign's Facebook page suggests making donations to domestic-violence shelters instead of going to see the movie, because "Hollywood doesn't need your money; abused women do."

“We realize it’s a movie, and we also realize it’s supported by many women,” says Ruth Glenn, executive director of the National Coalition Against Domestic Violence.

“The thing that concerns us about Fifty Shades of Grey is that anytime people are operating in that lifestyle, it should be a choice,” she says.

MORE These Were the Hardest Scenes to Shoot for the Stars of 50 Shades of Grey

Is this the beginning of the backlash to the movie? The book had its own well-documented backlash when it came out in 2012, but that was before all the headlines about domestic violence and sexual assault that have come to the forefront since then, as has the debate over the definition of "consent" when it comes to sexual behavior.

Boycotts not withstanding, the film is expected to be a hit. So for those who do see it, Glenn has this advice: “Violence against women is one thing, choosing to operate in an alternative lifestyle where there are parameters and choice is another. For any young person who is seeing this movie, I hope someone is having a discussion with them about choice vs. coercion."

Fifty Shades of Grey: TIME's Exclusive Portraits of the Cast and Director

Dakota Johnson (Anastasia “Ana” Steele) and Jamie Dornan (Christian Grey) photographed at the Chateau Marmont in Los Angeles on Jan. 13, 2015.
Dakota Johnson (Anastasia “Ana” Steele) and Jamie Dornan (Christian Grey) photographed at Chateau Marmont in Los Angeles on Jan. 13, 2015.Malerie Marder for TIME
Dakota Johnson (Anastasia “Ana” Steele) and Jamie Dornan (Christian Grey) photographed at the Chateau Marmont in Los Angeles on Jan. 13, 2015.
dakota Johnson (anastasia “ana” steele) photographed at the chateau marmont in los angeles, ca on january 13th, 2015.
sam taylor-johnson (director) photographed at the chateau marmont in los angeles, ca on january 13th, 2015.
Dakota Johnson (Anastasia “Ana” Steele) and Jamie Dornan (Christian Grey) photographed at Chateau Marmont in Los Angeles
... VIEW MORE

Malerie Marder for TIME
1 of 3
All products and services featured are based solely on editorial selection. TIME may receive compensation for some links to products and services on this website.