--- title: Blogs Are Not Dead description: In an era where institutions are dying, individual media is still king canonical: https://time.com/3693638/no-blogs-are-not-dead/ author: TIME article:opinion: true article:content_tier: free article:published_time: 2015-02-03T18:08:11.000Z article:modified_time: 2026-02-22T04:06:14.663Z article:section: Ideas og:title: No, Blogs Are Not Dead og:description: In an era where institutions are dying, individual media is still king og:url: https://time.com/3693638/no-blogs-are-not-dead/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt58f59950150a4200/69877d5855a8593257a859b3/107797100-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3421 og:image:height: 1924 og:image:alt: computer-keyboard og:type: article twitter:card: summary_large_image twitter:title: No, Blogs Are Not Dead twitter:description: In an era where institutions are dying, individual media is still king twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt58f59950150a4200/69877d5855a8593257a859b3/107797100-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # No, Blogs Are Not Dead > Sponsored content. 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Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent. by [Zócalo Public Square](https://time.com/author/zocalo-public-square/) ## Zócalo Public Square Feb 3, 2015 6:08 PM UTC  Laptop computer keyboard, close-up Laptop computer keyboard, close-up Getty Images by [Zócalo Public Square](https://time.com/author/zocalo-public-square/) ## Zócalo Public Square Feb 3, 2015 6:08 PM UTC I started my first blog 15 years ago, about the same time Andrew Sullivan embraced the form. Sullivan’s highly publicized [decision to end his blog](http://dish.andrewsullivan.com/2015/01/28/a-note-to-my-readers/) doesn’t surprise me, but it is not the “end of blogging,” despite some premature obits to that effect. I can testify to that firsthand. I still run two blogs: FutureofCapitalism.com (which is about exactly what its name says) and Smartertimes.com, the latter the very same blog (examining the sins of _The New York Times_) that launched me on this path. But Sullivan’s departure from the blog world is a good moment to reconsider a revolutionary form that has matured–and to think about what is essential about blogs and makes them likely to endure. (Credit, or hat-tip, as bloggers might put it, to this question of essential nature, is due to the Greek philosopher Plato, and a reminder that even when writing about new technology, it always helps to have a grounding in the classics of humanities.) The pajamas—what bloggers other than myself were widely reported to wear as they typed away—aren’t essential. But blogs are well positioned to survive, in part because a blog is about an individual, not an institution, in an era when individuals matter more than institutions. The value to the reader of a blog is provided by the individual journalist, not the brand for which he or she happens to write. Andrew Sullivan’s readers followed him from AndrewSullivan.com to _Time_, the _Atlantic_, and the Daily Beast. People read Jeffrey Goldberg’s reporting on the Middle East because it is by Jeffrey Goldberg. It doesn’t matter to readers whether it appears in _The New Yorker_, _Atlantic_, or Bloomberg View. Paul Krugman’s readers don’t care whether he is writing in Slate, _The New York Times_, or _The_ _New York Review of Books_. If Krugman left _The New York Times_ and started writing for the _Washington Post_, readers would follow him there, just as technology columnist Kara Swisher’s readers followed her from the _Wall Street Journal_ to Recode. Blogs, by their nature, offer a point of view and have a voice, and that’s the way that journalism and media are heading. The advantage of the blog over the publication or media outlet is fundamental here: It’s less complicated for an individual to form and express an opinion than for an institution to express one. Bloggers, unlike old-fashioned journalists, don’t follow the convention of attempting to pretend not to have any opinions about the news they are covering. They also are freer to express idiosyncratic, outsider views than newspaper columnists, even the best of whom are constrained by their institutions and their audiences. And while the ability to produce opinion quickly can be abused, blogs provide the kind of connection and curation that is necessary to understand a world with so much news and information. Successful blogs use hyperlinks to send us out into the web; the blog is guide and greeter. A great blogger can be a personal information concierge, and is likely offering that service for free. Blogs are often bargains. And not just for readers. The blog’s most enduring feature is the low barrier to entry. Anyone can start one, and that remains the subversive, democratizing, revolutionary beauty of it. The Drudge Report’s Matt Drudge, one guy with a laptop, can drive the news cycle as decisively as 100-year-old institutions with hundreds of millions of dollars invested in printing presses or television studios, highly educated editors or super-attractive anchors. I’ve been on both sides of this divide. I ran the _Harvard Crimson_, a century-old institution with a brick building and presses in the basement. I worked at and have written for big newspapers like the _Wall Street Journal_ and _Los Angeles Times_, and I tried to revive in print an old newspaper brand, the _New York Sun_, with a news and editorial staff that eventually totaled more than 50\. Since the Sun ceased print publication in September 2008, I’ve been operating FutureOfCapitalism.com and SmarterTimes.com for a cost that is less than 1 percent of what was spent producing the _Sun_. As Andrew Sullivan acknowledged in his retirement note, bloggers are prone to burnout. But so are old-fashioned journalists. In some ways it is easier to take a vacation when you have colleagues to keep things running while you are gone. In other ways, though, it may be easier to take your laptop along and blog from the beach when you don’t have a staff back at the office to worry about. The best bloggers, such as [Glenn Reynolds](http://www.pjmedia.com/instapundit/), Elizabeth Spiers and Megan McArdle, combine blogging with other activities, such as teaching and book writing. I’ve found blogging and book-writing to be a nice combination of the fast and slow games, the instant and the long-lasting. I’ve seen the advantages and disadvantages of the old media world, and of the blog world, too. Blogging runs the risk of solipsism. The reporting resources and reputations of institutions are useful in getting phone calls returned, landing interviews, gaining access, and attention. But the issue isn’t whether, given a choice, we might return to the pre-blog world, or inhabit or invent, as Ben Smith [imagines](http://www.buzzfeed.com/bensmith/this-is-my-blog), a “post-blog” world. There is no turning back. Like it or not, we live in a blog media world. _Ira Stoll is editor of_ [_FutureOfCapitalism.com_](http://www.futureofcapitalism.com/) _and_ [_Smartertimes.com_](http://www.smartertimes.com/) _and author of_ [JFK, Conservative](http://www.amazon.com/JFK-Conservative-Ira-Stoll/dp/0547585985) _and_ [Samuel Adams: A Life](http://www.amazon.com/Samuel-Adams-Life-Ira-Stoll/dp/0743299124)_. He wrote this article for_ [_Zocalo Public Square_](http://www.zocalopublicsquare.org)_._ ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/3693638/no-blogs-are-not-dead/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3693638/no-blogs-are-not-dead/"},"headline":"No, Blogs Are Not Dead","datePublished":"2015-02-03T18:08:11.000Z","dateModified":"2026-02-22T04:06:14.663Z","description":"In an era where institutions are dying, individual media is still king","url":"https://time.com/3693638/no-blogs-are-not-dead/","keywords":["Culture","Technology","Technology & Media","Blog"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt58f59950150a4200/69877d5855a8593257a859b3/107797100-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Zócalo Public Square","jobTitle":null,"url":"https://time.com/author/zocalo-public-square/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt58f59950150a4200/69877d5855a8593257a859b3/107797100-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"computer-keyboard","caption":"computer-keyboard","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/culture/","name":"Culture"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3693638/no-blogs-are-not-dead/","name":"No, Blogs Are Not Dead"}}]}] ```