--- description: As if shoplifting Apple Store devices wasn't already impossible title: Apple Stores Getting Safes to Prevent Apple Watch Theft image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3fde53f924500392/69877d2bf887dc7336e89e25/gold-apple-watch-safes.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Apple watch](/tag/apple-watch/) ## Apple watch Update your preferences in [Account Settings](/account/preferences/) Close # How Apple Is Reportedly Planning to Thwart Jewelry Thieves  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Update your preferences in [Account Settings](/account/preferences/) Close Feb 2, 2015 4:28 PM CUT  The Apple Watch is displayed during an Apple special event at Colette store on Sept. 30, 2014 in Paris, France. The Apple Watch is displayed during an Apple special event at Colette store on Sept. 30, 2014 in Paris, France.Chesnot—Getty Images  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Update your preferences in [Account Settings](/account/preferences/) Close Feb 2, 2015 4:28 PM CUT Apple’s pulling out all the stops to keep its gold Apple Watch from Apple pickers. Inventory and demo units of the [18-karat gold Apple Watch Edition](https://www.apple.com/watch/apple-watch-edition/ "undefined") will be kept in safes overnight in Apple Stores to prevent theft, _9to5Mac_ reported over the weekend, citing unnamed sources. Some Apple Stores have reportedly already begun equipping themselves with safes in anticipation for [the smartwatch’s April launch.](http://time.com/3685142/apple-watch-release-date-tim-cook/ "undefined") Despite the jewelry store-style security, the Apple Watch and various bands will be available for customers to try on in the Apple Store, the site claims. There’s no official word yet on what kind of security that’ll entail—the Apple Watch Edition is expected to be priced in the thousands, though an entry-level model will cost $349. ### See How the Apple Watch Might Look if Reimagined by Fashion's Top Designers  An artist's concept of an Apple Watch by Chanel. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Alexander Wang. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Maison Martin Margiela. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Givenchy. Finz Lo—Highsnobiety  An artist's concept of an Apple Watch by Louis Vuitton. Finz Lo—Highsnobiety \[[_9to5Mac_](http://9to5mac.com/2015/01/31/apple-stores-to-be-outfitted-with-safes-to-house-gold-apple-watches/ "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3692209/apple-watch-safe/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3692209/apple-watch-safe/"},"headline":"How Apple Is Reportedly Planning to Thwart Jewelry Thieves","datePublished":"2015-02-02T16:28:45.000Z","dateModified":"2026-05-11T04:45:15.905Z","description":"The company thinks its Apple Watch may be a target","url":"https://time.com/3692209/apple-watch-safe/","keywords":["Apple watch","Tech","Apple"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3fde53f924500392/69877d2bf887dc7336e89e25/gold-apple-watch-safes.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jack Linshi","jobTitle":null,"url":"https://time.com/author/jack-linshi/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3fde53f924500392/69877d2bf887dc7336e89e25/gold-apple-watch-safes.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Gold Apple Watch Safes","caption":"Gold Apple Watch Safes","creditText":"Chesnot—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/apple-watch/","name":"Apple watch"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3692209/apple-watch-safe/","name":"How Apple Is Reportedly Planning to Thwart Jewelry Thieves"}}]}] ```