--- description: Amazon is setting its sights on the lucrative college bookstore market. title: Amazon Just Took a Huge Shot at College Bookstores image: https://static.time.com/v3/assets/bltea6093859af6183b/blt412015e432dee045/69877d2c5f570f65f9b150d4/156980964.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Companies](/tag/companies/) ## Companies Update your preferences in [Account Settings](/account/preferences/) Close # Amazon Just Took a Huge Shot at College Bookstores ## Video: See The Unique Way Amazon Ships This Teddy Bear [Watch (HLS stream): See The Unique Way Amazon Ships This Teddy Bear](https://cdn.jwplayer.com/manifests/IY8KG0y3.m3u8) (2:54)  _Published 2014-12-01. Go Behind the Scenes at Amazon to see how the products you buy make it to the shipping truck_ by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Feb 2, 2015 3:55 PM CUT  An employee loads a truck with boxes to be shipped at the Amazon.com Inc. distribution center. An employee loads a truck with boxes to be shipped at the Amazon.com Inc. distribution center.Bloomberg/Getty Images by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Feb 2, 2015 3:55 PM CUT Amazon is matriculating. The e-commerce giant has inked deals with three major universities to run websites selling all sorts of college students’ delectables, including textbooks, college-themed apparel and ramen noodles, the [Wall Street _Journal_](http://www.wsj.com/articles/amazon-makes-a-push-on-college-campuses-1422825521?mod=LS1 "undefined")reports. Students at Purdue University, the University of Massachusetts Amherst and the University of California Davis can use the new co-branded website to place orders. The campus initiative gives unlimited next-day on-campus delivery to Amazon Student Prime members (quicker than the two-day delivery for regular Amazon Prime customers). Also as a part of the deal, Amazon will set up new package distribution centers at each partner school. Amazon is aiming at a coveted market that spends $10.3 billion every year at college bookstores. Barnes & Noble is currently a major supplier for college bookstores, selling $1.75 billion in its college division in its 2014 fiscal year. Follett Corporation is also a major player in the space. “College campuses are an opportunity for us,” said Ripley MacDonald, director of Amazon student programs. “We hope students like it and continue being Amazon customers.” \[[_WSJ_](http://www.wsj.com/articles/amazon-makes-a-push-on-college-campuses-1422825521?mod=LS1 "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3692101/amazon-college/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3692101/amazon-college/"},"headline":"Amazon Just Took a Huge Shot at College Bookstores","datePublished":"2015-02-02T15:55:05.000Z","dateModified":"2026-04-13T08:04:18.620Z","description":"Amazon is setting its sights on the lucrative college bookstore market","url":"https://time.com/3692101/amazon-college/","keywords":["Companies","Tech","Amazon","College"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt412015e432dee045/69877d2c5f570f65f9b150d4/156980964.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sam Frizell","jobTitle":null,"url":"https://time.com/author/sam-frizell/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt412015e432dee045/69877d2c5f570f65f9b150d4/156980964.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Inside An Amazon.com Distribution Center On Cyber Monday","caption":"Inside An Amazon.com Distribution Center On Cyber Monday","creditText":"Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/companies/","name":"Companies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3692101/amazon-college/","name":"Amazon Just Took a Huge Shot at College Bookstores"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"See The Unique Way Amazon Ships This Teddy Bear","description":"Go Behind the Scenes at Amazon to see how the products you buy make it to the shipping truck","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/IY8KG0y3/poster.jpg?width=720","uploadDate":"2014-12-01T04:19:45.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/IY8KG0y3.m3u8","embedUrl":"https://time.com/3692101/amazon-college/","duration":"PT2M54S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3692101/amazon-college/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```