--- title: Kurt Cobain, 2Pac, Elvis, Marilyn Monroe in Ad for Bavaria Beer description: Both the ad and fruit-flavored beer are of questionable taste canonical: https://time.com/36916/2pac-elvis-marilyn-and-kurt-cobain-are-alive-in-a-dutch-beer-ad/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2014-03-25T16:30:52.000Z article:modified_time: 2026-04-13T07:08:09.535Z og:title: 2Pac, Elvis, Marilyn and Kurt Cobain Are Alive (In A Dutch Beer Ad) og:description: Both the ad and fruit-flavored beer are of questionable taste og:url: https://time.com/36916/2pac-elvis-marilyn-and-kurt-cobain-are-alive-in-a-dutch-beer-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: 2Pac, Elvis, Marilyn and Kurt Cobain Are Alive (In A Dutch Beer Ad) twitter:description: Both the ad and fruit-flavored beer are of questionable taste twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # 2Pac, Elvis, Marilyn and Kurt Cobain Are Alive (In A Dutch Beer Ad) by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Mar 25, 2014 4:30 PM UTC by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Mar 25, 2014 4:30 PM UTC What do Tupac Shakur, Marilyn Monroe, Bruce Lee, Kurt Cobain, John Lennon and Elvis Presley have in common? They all love fruit-flavored beer, apparently. A new advertisement from Dutch brewer Bavaria Radler tells the tall tale that everyone’s favorite pop culture figures aren’t dead at all, but have instead absconded to a desert island where they can sit in the sun and drink fruit-flavored beer all day and rub sunblock on each other and hide away from civilization. On [YouTube,](https://www.youtube.com/watch?v=VogVHs4dvjc) Bavaria said: “We all know the stories and theories surrounding the death of certain stars. But what’s the real story? This Bavaria Radler commercial makes it clear once and for all.” While some may question the taste level of having the doppelgangers of deceased celebrities shilling alcohol, what did you expect from a company selling fruit-flavored beer? \[Via [Hypervocal](http://hypervocal.com/entertainment/2014/elvis-2pac-cobain-radler-ad/)\] **MORE**: [Pepsi Pranks Commuters With Terrifyingly Real Display Featuring Aliens, Tigers and Killer Robots](http://time.com/33423/pepsi-pranks-commuters-with-terrifyingly-real-display-featuring-aliens-tigers-and-killer-robots/) **MORE**: [Beastie Boys Settle Copyright Dispute With GoldieBlox](http://time.com/29983/beastie-boys-copyright-goldieblox/) Kurt Cobain, 2Pac, Elvis, Marilyn Monroe in Ad for Bavaria Beer ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/36916/2pac-elvis-marilyn-and-kurt-cobain-are-alive-in-a-dutch-beer-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/36916/2pac-elvis-marilyn-and-kurt-cobain-are-alive-in-a-dutch-beer-ad/"},"headline":"2Pac, Elvis, Marilyn and Kurt Cobain Are Alive (In A Dutch Beer Ad)","datePublished":"2014-03-25T16:30:52.000Z","dateModified":"2026-04-13T07:08:09.535Z","description":"Both the ad and fruit-flavored beer are of questionable taste","url":"https://time.com/36916/2pac-elvis-marilyn-and-kurt-cobain-are-alive-in-a-dutch-beer-ad/","keywords":["Newsfeed","viral","Advertising","Advertisement","Tupac"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/36916/2pac-elvis-marilyn-and-kurt-cobain-are-alive-in-a-dutch-beer-ad/","name":"2Pac, Elvis, Marilyn and Kurt Cobain Are Alive (In A Dutch Beer Ad)"}}]}] ```