TIME Social Networking

Facebook Rolls Out Football-Only Feed Ahead of Super Bowl

Chicago Bears v New England Patriots
Jim Rogash—Getty Images Tom Brady #12 of the New England Patriots passes the ball during the second quarter against the Chicago Bears at Gillette Stadium on October 26, 2014 in Foxboro, Massachusetts.

Offering live game updates and posts from teams and players

What’s more popular among Americans than football and social media? A Super Bowl feature on Facebook, maybe.

Facebook is introducing a new Super Bowl feature that acts as a kind of football-only newsfeed, posting all your coveted sportsball news in one consolidated place on the web. The page features updates from friends and groups, posts by the Patriots and the Seahawks, as well as star players like Tom Brady and Richard Sherman.

The trending box on the upper right corner is entirely football-saturated and news stories on the feed are all-football, all the time.

It’s a clever move for Facebook to increase its eyeballs—and ad revenue—ahead of the biggest sporting event of the year. And it doesn’t seem like a bad place to keep updated on game day.

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