Budweiser has done it again.
Despite false rumors that the beer company was nixing its signature Clydesdales for the big game ad, Budweiser has continued its very successful strategy of highlighting the power of animal friendship. In a sequel to its 2014 ad “Puppy Love,” “Lost Dog” tells the story of an 11-week-old golden Lab who gets separated from his best friend — a Clydesdale horse.
What comes next is a minute-long emotional roller coaster that will make you feel like you’re watching Homeward Bound for the very first time.
Eight puppies between 11 and 12.5 weeks old were used in the filming of this ad, directed by RSA’s Jake Scott. The poignant soundtrack is by Sleeping At Last, who offer up an acoustic version of “I’m Gonna Be (500 Miles),” originally by the Proclaimers.
We won’t spoil the saga — warning: there are wolves!! — but you might want to sit down.
Read next: A Look at Budweiser’s Successful Clydesdale Campaign
More Must-Reads From TIME
- Why We're Spending So Much Money Now
- The Fight to Free Evan Gershkovich
- Meet the 2024 Women of the Year
- John Kerry's Next Move
- The Quiet Work Trees Do for the Planet
- Breaker Sunny Choi Is Heading to Paris
- Column: The Internet Made Romantic Betrayal Even More Devastating
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com