By Helen Regan
Kia’s new extended commercial The Perfect Getaway, in which Pierce Brosnan vaunts the 2016 Sorento, may just be the best Super Bowl ad we’ve seen so far.
Brosnan (aka the last James Bond before Daniel Craig) is being pitched the ad but thinks he’ll be driving high-speed through snipers, dodging fire from missile launchers and braving exploding cabins.
“What’s the mission?” he asks.
Only to discover: “There is no mission,” is the reply.
Instead, Brosnan takes a leisurely drive through snowy mountains to an idyllic wood cabin at the summit.
But being Bond, he still gets the girl at the end.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- What's the Deal With the Bitcoin Halving?
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Helen Regan at helen.regan@timeasia.com