--- title: Americans Could Spend $703 Million on Their Pets This Valentine's Day description: Nothing says "I love you" like a diamond collar canonical: https://time.com/3684556/valentines-day-pets/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2015-01-27T18:58:30.000Z article:modified_time: 2026-08-04T07:43:27.465Z og:title: Americans Could Spend $703 Million on Their Pets This Valentine's Day og:description: Nothing says "I love you" like a diamond collar og:url: https://time.com/3684556/valentines-day-pets/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5e32a01c44547eea/69877c2f3c1639acbf4516cb/78318123.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: 78318123 og:type: article twitter:card: summary_large_image twitter:title: Americans Could Spend $703 Million on Their Pets This Valentine's Day twitter:description: Nothing says "I love you" like a diamond collar twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5e32a01c44547eea/69877c2f3c1639acbf4516cb/78318123.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Americans Could Spend $703 Million on Their Pets This Valentine's Day ## Video: First Grade Valentines [Watch (HLS stream): First Grade Valentines](https://cdn.jwplayer.com/manifests/dxn3NutC.m3u8) (2:35)  _Published 2010-02-10. Out of the mouths of babes, love is explained. Brooklyn first graders write and read their valentines and describe the meaning of Valentines Day_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 27, 2015 6:58 PM UTC  Dog wearing tiara Dog wearing tiaraGetty Images by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 27, 2015 6:58 PM UTC The candy and flowers industrial complex that is Valentine’s Day had gone to the dogs. Literally. One in five Americans will take their pets into consideration on Feb. 14, according to a [new study by the National Retail Federation](https://nrf.com/media/press-releases/cupid-shower-americans-jewelry-candy-this-valentines-day), a trade association. Out of a total of $18.9 billion spent on the holiday, consumers will drop $703 million on their furrier companions, the group forecasts. While the figure at first appears staggering, the retail group points out that consumers will just spend $5.28 on their pets on average. But even though opting for heart-shaped Milkbones suffices, nothing says I love you like splurging for that [diamond dog color](http://www.businessinsider.com/americans-will-spend-815-million-on-pets-valentines-day-gifts-2013-2) Fluffy’s been eyeing. ### 10 Puppies That Look Even More Adorable Underwater  Pringles & Pickme Seth Casteel  Monty Seth Casteel  Popsicle Seth Casteel  Ginger Seth Casteel  Ruger Seth Casteel  Rolley Seth Casteel  Iggy Seth Casteel  Reason Seth Casteel  Corey Seth Casteel Americans Could Spend $703 Million on Their Pets This Valentine's Day ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3684556/valentines-day-pets/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3684556/valentines-day-pets/"},"headline":"Americans Could Spend $703 Million on Their Pets This Valentine's Day","datePublished":"2015-01-27T18:58:30.000Z","dateModified":"2026-08-04T07:43:27.465Z","description":"Nothing says \"I love you\" like a diamond collar","url":"https://time.com/3684556/valentines-day-pets/","keywords":["Newsfeed","Retail","animals","Valentine's Day","Spending"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5e32a01c44547eea/69877c2f3c1639acbf4516cb/78318123.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5e32a01c44547eea/69877c2f3c1639acbf4516cb/78318123.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"78318123","caption":"78318123","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3684556/valentines-day-pets/","name":"Americans Could Spend $703 Million on Their Pets This Valentine's Day"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"First Grade Valentines","description":"Out of the mouths of babes, love is explained. 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