--- title: Super Bowl 2015: NFL's No More Domestic Violence Campaign description: No celebrities here canonical: https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2015-01-27T17:42:05.000Z article:modified_time: 2026-04-13T08:56:39.758Z og:title: Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl og:description: No celebrities here og:url: https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf12c9528eef906b6/69877c2c8e060164c1459f75/super-bowl-domestic-violence.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: super-bowl-domestic-violence og:type: article twitter:card: summary_large_image twitter:title: Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl twitter:description: No celebrities here twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf12c9528eef906b6/69877c2c8e060164c1459f75/super-bowl-domestic-violence.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  # Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Jan 27, 2015 5:42 PM UTC   by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Jan 27, 2015 5:42 PM UTC There’s a new domestic violence public service announcement airing during the Super Bowl, and it’s much scarier than most of the ones you’ve seen before. The ad is part of the NFL’s “No More” [campaign](http://ftw.usatoday.com/2014/10/no-more-psa-eli-manning-nfl), but you won’t see any earnest-looking football players here. Instead, it’s based on an [actual 911 call](http://www.adweek.com/news/advertising-branding/nfl-will-run-subtle-chilling-super-bowl-ad-against-domestic-violence-162560) from a domestic violence victim, who pretends she’s ordering a pizza because her attacker is still in the room with her. Super Bowl 2015: NFL's No More Domestic Violence Campaign ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/"},"headline":"Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl","datePublished":"2015-01-27T17:42:05.000Z","dateModified":"2026-04-13T08:56:39.758Z","description":"No celebrities here","url":"https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/","keywords":["Living","Advertising","Media","Football","NFL","Super Bowl topic","domestic violence"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf12c9528eef906b6/69877c2c8e060164c1459f75/super-bowl-domestic-violence.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf12c9528eef906b6/69877c2c8e060164c1459f75/super-bowl-domestic-violence.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"super-bowl-domestic-violence","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/","name":"Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl"}}]}] ```