--- title: Super Bowl 2015: NFL's No More Domestic Violence Campaign description: No celebrities here canonical: https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2015-01-27T17:42:05.000Z article:modified_time: 2026-10-01T09:02:39.169Z og:title: Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl og:description: No celebrities here og:url: https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf12c9528eef906b6/69877c2c8e060164c1459f75/super-bowl-domestic-violence.jpg?branch=production&width=825&quality=75&auto=webp&crop=16:9 og:image:width: 825 og:image:height: 464 og:image:alt: super-bowl-domestic-violence og:type: article twitter:card: summary_large_image twitter:title: Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl twitter:description: No celebrities here twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf12c9528eef906b6/69877c2c8e060164c1459f75/super-bowl-domestic-violence.jpg?branch=production&width=825&quality=75&auto=webp&crop=16:9 ---  # Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=17ac3804-1596-482a-9bb0-df61c0997d8d&cr=time-nl-network-2026q3-v1) ## Video: NO MORE's Official Super Bowl Ad [Watch (HLS stream): NO MORE's Official Super Bowl Ad](https://cdn.jwplayer.com/manifests/a6gDxs30.m3u8) (1:00)  _Published 2015-01-27. NO MORE's Official Super Bowl Ad_  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Jan 27, 2015 5:42 PM UTC  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Jan 27, 2015 5:42 PM UTC There’s a new domestic violence public service announcement airing during the Super Bowl, and it’s much scarier than most of the ones you’ve seen before. The ad is part of the NFL’s “No More” [campaign](http://ftw.usatoday.com/2014/10/no-more-psa-eli-manning-nfl), but you won’t see any earnest-looking football players here. Instead, it’s based on an [actual 911 call](http://www.adweek.com/news/advertising-branding/nfl-will-run-subtle-chilling-super-bowl-ad-against-domestic-violence-162560) from a domestic violence victim, who pretends she’s ordering a pizza because her attacker is still in the room with her. ## Transcript 911 Operator 901, where's the emergency? 127 Dimmer. Okay, what's going on there? I'd like to order a pizza for delivery. Ma'am, you've reached 911. This is an emergency line. Yeah, a large with half pepperoni, half mushroom. You know you called 911. This is an emergency line. Do you know how long it'll be? Okay ma'am, is everything okay over there? Do you have an emergency or not? Yes. [ BLEEP ] And you're unable to talk because. Right. Okay. Is someone is the room with you? [ BLEEP ] Just say yes or no. Yes. Okay ,. [ BLEEP ] Make sure you get enough? It looks like I have an officer about a mile from your location. Are there any weapons at your house? No. Will you stay on the phone with me? Mm, no. See you soon. Thank you. 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