--- description: No celebrities here title: Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf12c9528eef906b6/69877c2c8e060164c1459f75/super-bowl-domestic-violence.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [Living](/tag/time-section-living/) ## Living Update your preferences in [Account Settings](/account/preferences/) Close # Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl  by [Charlotte Alter](/author/charlotte-alter/)  ## Charlotte Alter Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent Jan 27, 2015 5:42 PM CUT   by [Charlotte Alter](/author/charlotte-alter/)  ## Charlotte Alter Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent Jan 27, 2015 5:42 PM CUT There’s a new domestic violence public service announcement airing during the Super Bowl, and it’s much scarier than most of the ones you’ve seen before. The ad is part of the NFL’s “No More” [campaign](http://ftw.usatoday.com/2014/10/no-more-psa-eli-manning-nfl "undefined"), but you won’t see any earnest-looking football players here. Instead, it’s based on an [actual 911 call](http://www.adweek.com/news/advertising-branding/nfl-will-run-subtle-chilling-super-bowl-ad-against-domestic-violence-162560 "undefined") from a domestic violence victim, who pretends she’s ordering a pizza because her attacker is still in the room with her. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/"},"headline":"Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl","datePublished":"2015-01-27T17:42:05.000Z","dateModified":"2026-04-13T08:56:39.758Z","description":"No celebrities here","url":"https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/","keywords":["Living","Advertising","Media","Football","NFL","Super Bowl topic","domestic violence"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf12c9528eef906b6/69877c2c8e060164c1459f75/super-bowl-domestic-violence.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf12c9528eef906b6/69877c2c8e060164c1459f75/super-bowl-domestic-violence.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"super-bowl-domestic-violence","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3684144/super-bowl-nfl-domestic-violence-ad/","name":"Watch the Chilling New Domestic Violence Ad You’ll See During the Super Bowl"}}]}] ```