T-Mobile's Super Bowl ad stars "Kim Kardashian, Famous Person" discussing a very serious matter.
"Each month millions of gigs of unused data are taken back by wireless companies. Tragic," she says over somber PSA-style music. "Data you paid for that could be used to see my makeup, my backhand, my outfits, my vacations and my outfits. Sadly all lost. Please, help save the data."