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title: U.S. Official Wants &#x27;Frozen&#x27; to Teach Kids About Climate Change
description: Apparently Disney didn&#x27;t go for it
canonical: https://time.com/3680495/frozen-climate-change/
author: Charlotte Alter
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article:published_time: 2015-01-23T19:57:31.000Z
article:modified_time: 2026-02-22T03:50:20.215Z
article:section: Science
og:title: Official Wants &#x27;Frozen&#x27; to Teach Kids About Climate Change
og:description: Apparently Disney didn&#x27;t go for it
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twitter:description: Apparently Disney didn&#x27;t go for it
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt45367b335a7b77c7/69877a82e53abad79c4d718d/frozen-concept-art-17.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Official Wants _Frozen_ to Teach Kids About Climate Change

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

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### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
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### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
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| Publishing since | 1923 | TIME |

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#### What newsletters does TIME publish?

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![Charlotte Alter](https://static.time.com/v3/assets/bltea6093859af6183b/blta4b2b4da8031e155/69876bb4f887dc2b28e88b0b/charlotte-alter.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Charlotte Alter](https://time.com/author/charlotte-alter/)


![Charlotte Alter](https://static.time.com/v3/assets/bltea6093859af6183b/blta4b2b4da8031e155/69876bb4f887dc2b28e88b0b/charlotte-alter.jpg?branch=production&width=96&quality=75&auto=webp)

## Charlotte Alter


Senior Correspondent

Jan 23, 2015 7:57 PM UTC

![FROZEN](https://static.time.com/v3/assets/bltea6093859af6183b/blt45367b335a7b77c7/69877a82e53abad79c4d718d/frozen-concept-art-17.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Arendelle

Arendelle Disney

![Charlotte Alter](https://static.time.com/v3/assets/bltea6093859af6183b/blta4b2b4da8031e155/69876bb4f887dc2b28e88b0b/charlotte-alter.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Charlotte Alter](https://time.com/author/charlotte-alter/)


![Charlotte Alter](https://static.time.com/v3/assets/bltea6093859af6183b/blta4b2b4da8031e155/69876bb4f887dc2b28e88b0b/charlotte-alter.jpg?branch=production&width=96&quality=75&auto=webp)

## Charlotte Alter


Senior Correspondent

Jan 23, 2015 7:57 PM UTC

The U.S. special representative to the Arctic said this week that he told a Disney executive educators should use _Frozen_ to teach kids about climate change—but the idea didn’t go over so well.

Admiral Robert Papp told an audience at this week’s Arctic Frontiers conference that after realizing his granddaughters were obsessed with _Frozen,_ he approached Disney executives about making PSAs about climate change starring Anna and Elsa to raise awareness about the disappearing ice. “I said you’ve taught an entire generation about the Arctic,” Papp [said he told the executive](https://mediasite.uit.no/Mediasite/Play/9dfa14f3c278432cb5020a761920ef901d). “Unfortunately the Arctic that you’ve taught them about is a fantasy kingdom in Norway where everything is nice. What we really need to do is educate the American youth about the plight of the polar bear, about the thawing tundra, about Alaskan villages that run the risk of falling into the sea because of the lack of sea ice protecting their shores.”

Papp said the executive was receptive, but skeptical. “‘Admiral you might not understand, here at Disney it’s in our culture to tell stories that project optimism and have happy endings,'” he told him.

But who knows what’s in store for the rumored [_Frozen_ sequel](http://time.com/3611616/frozen-sequel-idina-menzel/) that may or may-not be happening.

\[h/t [_National Journal_](http://www.nationaljournal.com/energy/state-department-official-wants-disney-s-frozen-to-teach-kids-about-climate-change-20150123)\]

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