--- description: Amazon is putting a hold on its Elements diaper sales to make improvements title: Lukewarm Reviews Dampen Amazon's Diaper Plans image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5b6ea31bdb55ed37/69877af3f887dcc736e89a0f/101001328.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Companies](/tag/companies/) ## Companies Update your preferences in [Account Settings](/account/preferences/) Close # Lukewarm Reviews Dampen Amazon's Diaper Plans by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Jan 21, 2015 2:39 PM CUT  Close up of baby grabbing feet Close up of baby grabbing feetStephanie Neal Photography—Getty Images/Flickr RF by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Jan 21, 2015 2:39 PM CUT Amazon is temporarily discontinuing the “Amazon Elements” diaper brand that it launched six weeks ago after tepid customer reviews. In an email to customers, Amazon said that it had removed the diapers from its website as it makes “some design improvements to the diaper.” The diapers got mediocre reviews on Amazon, according to [GigaOM](https://gigaom.com/2015/01/21/amazon-pulls-its-diaper-brand-after-6-weeks-citing-need-for-redesign/ "undefined"). The diapers were the first in Amazon’s new lineup of “Elements” environmentally-friendly products, which feature labels that customers can scan on the company’s mobile shopping app to learn about where the item was sourced. When the diapers first launched, Amazon said it was responding to demand among Amazon Prime customers for products including diapers as well as information about where products are sourced. ### See the Factories Where Amazon Can Move 426 Items a Second  Employees collect merchandise ordered by customers for shipment from the Amazon.com distribution center in Phoenix, Arizona, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty Images  A worker collects order items at the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on Nov. 28, 2013. Andrew Yates—AFP/Getty Images  Merchandise sits on shelves before shipment at the Amazon.com Inc. distribution center in Phoenix, Arizona, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty Images  An employee packs merchandise for shipment at the Amazon.com Inc. fulfillment center in Phoenix, Arizona, Dec. 2, 2013. David Paul Morris—Bloomberg/Getty Images  A picture shows the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on November 28, 2013, ahead of Cyber Monday on December 2nd, expected to be one of the busiest online shopping days of the year. Andrew Yates—AFP/Getty Images  An employee packs orders in the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on November 28, 2013, ahead of Cyber Monday on December 2nd, expected to be one of the busiest online shopping days of the year. Andrew Yates—AFP/Getty Images  Employee Maria Miller loads boxes onto a conveyer belt for shipping at the Amazon.com Inc. distribution center in Phoenix, Arizona, U.S. on Monday, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty Images  Interior view of the hall of a logistics center of the online shopping company Amazon, taken on March 26, 2014 in Leipzig, eastern Germany. Peter Ending—AFP/Getty Images  Packages sit in regional delivery dividers ahead of distribution at the Amazon.co.uk Marston Gate 'Fulfillment Center,' the U.K. site of Amazon.com Inc. in Ridgmont, United Kingdom, Dec. 3, 2012. Simon Dawson—Bloomberg/Getty Images ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3676222/amazon-diapers-pulled/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3676222/amazon-diapers-pulled/"},"headline":"Lukewarm Reviews Dampen Amazon's Diaper Plans","datePublished":"2015-01-21T14:39:40.000Z","dateModified":"2026-05-11T05:06:07.384Z","description":"Amazon is putting a hold on its Elements diaper sales to make improvements","url":"https://time.com/3676222/amazon-diapers-pulled/","keywords":["Companies","Amazon"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5b6ea31bdb55ed37/69877af3f887dcc736e89a0f/101001328.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sam Frizell","jobTitle":null,"url":"https://time.com/author/sam-frizell/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5b6ea31bdb55ed37/69877af3f887dcc736e89a0f/101001328.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Diaper","caption":"Diaper","creditText":"Stephanie Neal Photography—Getty Images/Flickr RF","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/companies/","name":"Companies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3676222/amazon-diapers-pulled/","name":"Lukewarm Reviews Dampen Amazon's Diaper Plans"}}]}] ```