--- title: Super Bowl Ads 2015: Dove for Sensitive Dads description: Dove appears to have released an ad geared towards the Super Bowl crowd that celebrates caring dads canonical: https://time.com/3674706/super-bowl-ad-dads-dove/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-01-20T18:11:45.000Z article:modified_time: 2026-05-11T04:48:09.284Z og:title: Get Ready to Cry With Dove's Super Bowl Ad About Dads og:description: Dove appears to have released an ad geared towards the Super Bowl crowd that celebrates caring dads og:url: https://time.com/3674706/super-bowl-ad-dads-dove/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb4da1cd1e62f9980/69877acd0b72e367d66dd38e/466062403.jpg?branch=production&width=481&quality=75&auto=webp&crop=16:9 og:image:width: 481 og:image:height: 271 og:image:alt: 466062403 og:type: article twitter:card: summary_large_image twitter:title: Get Ready to Cry With Dove's Super Bowl Ad About Dads twitter:description: Dove appears to have released an ad geared towards the Super Bowl crowd that celebrates caring dads twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb4da1cd1e62f9980/69877acd0b72e367d66dd38e/466062403.jpg?branch=production&width=481&quality=75&auto=webp&crop=16:9 ---  # Get Ready to Cry With Dove's Super Bowl Ad About Dads > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jan 20, 2015 6:11 PM UTC  Father and Son Laughing Father and Son Laughing Getty Images  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jan 20, 2015 6:11 PM UTC Doves’s male-focused product line Men+Care has released its Super Bowl ad, which pays tribute to fathers. The spot almost entirely consists of children screaming “dad” or “daddy,” and the ad’s text says, “What makes a man stronger? Showing that he cares.” A 30-second version of this commercial will air during the 1st quarter of the game, a Dove spokesperson told TIME. In a [news release](http://finance.yahoo.com/news/dove-men-care-launches-real-151900215.html), Jennifer Bremner, director of marketing at Dove Men+Care, said: --- > “” --- Bremner also [told AdWeek](http://www.adweek.com/news/advertising-branding/returning-super-bowl-2015-dove-mencare-aims-challenge-male-stereotypes-161861) last month that the commercial is part of a conversation about masculinity “that we hope to start and spark on the Super Bowl.” And if it looks familiar, that is because it uses footage from its [“Real Dad Moments”](http://www.adweek.com/news/advertising-branding/doves-new-ad-shows-what-dads-really-do-158181) campaign, an ad released for Father’s Day 2014. The brand also [released](http://www.adweek.com/news/advertising-branding/dove-super-bowl-spot-scores-initial-points-men-107033) a Super Bowl ad in 2010, showing a boy starting to grow up to be a tough guy who has been told “don’t show your sensitive side.” He then marries, starts a family and finally feels comfortable enough to embrace that side: “You can take on anything because you can, you’re a man.” **MORE:** [Here’s Why Companies Can’t Say ‘Super Bowl’ in Their Super Bowl Ads](http://time.com/3674416/super-bowl-nfl-copyright-ads/) ### Fighting Teen Pregnancy: Portrait of a Radical High School Program, 1971  Caption from LIFE. At Citrus High School in California, honor student Judy Fay works at the blackboard during an English class the school's program for pregnant girls started in 1967. Ralph Crane—The LIFE Picture Collection/Getty Images  Caption from LIFE. Using her son Charles, Linda Twardowski, a recent Citrus graduate, explains the basics of diaper-changing in a childcare class. The girls also are taught prenatal care, cooking and budgeting. Ralph Crane—The LIFE Picture Collection/Getty Images  Caption from LIFE. Lupe Enriquez, 17, takes notes on nutrition in homemaking class and gets a playful pat from another expectant mother, Lynda Kump (see frame #5). Like several of the girls in the maternity program at Citrus, Lupe got married after learning she was pregnant. Ralph Crane—The LIFE Picture Collection/Getty Images  Caption from LIFE. During a social studies class, Cheryl Gue, 17, quiets her son Michael with a bottle. Although the sound of crying babies is a normal disruption at Citrus, the more vocal ones are usually hustled out of class. The school is equipped with playpens, cribs and toys. The mothers are required to come to school for the morning child-care courses, but may study academic subjects at home. Ralph Crane—The LIFE Picture Collection/Getty Images  Pregnant high schoolers, Azusa, Calif., 1971. Ralph Crane—The LIFE Picture Collection/Getty Images  High schoolers with babies, Azusa, Calif., 1971. Ralph Crane—The LIFE Picture Collection/Getty Images  Vicki Conger, 17, with her 13-month-old daughter, Shawn Michelle, Azusa, Calif. 1971. Ralph Crane—The LIFE Picture Collection/Getty Images  Caption from LIFE. Sandy Winters, 13, who recently enrolled at Citrus, talks about her courses with principal James Georgeou, founder of the program for young mothers. Ralph Crane—The LIFE Picture Collection/Getty Images  Caption from LIFE. Expectant mothers are allowed to take naps in homemakeing class. Here Lori Cardin, 17 and six months pregnant, tries to catch 40 winks despite playful attention from young Shawn Conger. Ralph Crane—The LIFE Picture Collection/Getty Images  Caption from LIFE. In the courtyard outside the school, Vicki Conger, 17, takes a stroll with her 13-month-old daughter, Shawn Michelle. Ralph Crane—The LIFE Picture Collection/Getty Images  Caption from LIFE. Judy Fay chats with a group of students outside class. Now that there are pregnant girls at Citrus, the boys have cleaned up their language, courteously hold open doors and even push strollers. Ralph Crane—The LIFE Picture Collection/Getty Images  Caption from LIFE. Toward the end of her pregnancy, Judy Fay's father, and aerospace worker, drove her to and from school each day. Ralph Crane—The LIFE Picture Collection/Getty Images  Caption from LIFE. Judy's parents, Henry and Luella Fay, found to their relief that the neighbors were sympathetic to Judy's plight. 'We have had a lot of compliments because of the way we faced up to the problem,' said Mrs. Fay. Ralph Crane—The LIFE Picture Collection/Getty Images  Caption from LIFE. In the canopied bed where she has slept since childhood, Judy cuddles her son Dylan, who was born in late February. 'My son may have been unplanned,' Judy says, 'but he is not unloved. Ralph Crane—The LIFE Picture Collection/Getty Images ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3674706/super-bowl-ad-dads-dove/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3674706/super-bowl-ad-dads-dove/"},"headline":"Get Ready to Cry With Dove's Super Bowl Ad About Dads","datePublished":"2015-01-20T18:11:45.000Z","dateModified":"2026-05-11T04:48:09.284Z","description":"Pull out the tissues","url":"https://time.com/3674706/super-bowl-ad-dads-dove/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb4da1cd1e62f9980/69877acd0b72e367d66dd38e/466062403.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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