--- description: And the movie's release is still four weeks away title: 'Fifty Shades of Grey' Is Now the Fastest-Selling R-Rated Movie in Fandango History image: https://static.time.com/v3/assets/bltea6093859af6183b/blt47ae268447eef900/6987781d428a9e8a61cc662d/b4xz7ppiqaag56c.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [movies](/tag/movies/) ## movies Update your preferences in [Account Settings](/account/preferences/) Close # _Fifty Shades of Grey_ Is Now the Fastest-Selling R-Rated Movie in Fandango History by [Sarah Begley](/author/sarah-begley/) ## Sarah Begley Update your preferences in [Account Settings](/account/preferences/) Close Jan 16, 2015 2:52 PM CUT  Fifty Shades of Grey Fifty Shades of GreyUniversal Pictures by [Sarah Begley](/author/sarah-begley/) ## Sarah Begley Update your preferences in [Account Settings](/account/preferences/) Close Jan 16, 2015 2:52 PM CUT Looks like everyone is making their Valentine’s Day plans early: _Fifty Shades of Grey_ won’t be released until Feb. 13, but it’s [already the fastest-selling](http://variety.com/2015/film/news/fifty-shades-of-grey-is-fastest-selling-r-rated-title-in-fandango-history-1201406966/ "undefined") R-rated movie in Fandango’s history. The tale of love and bondage, based on the E.L. James novel, has outpaced _Sex and the City 2_ in online ticket service Fandango’s records, _Variety_ reports. Movie theaters around the country are scrambling to add extra showtimes to keep up with demand. Fandango [says](http://www.fandango.com/AboutUs.aspx "undefined") it represents 80% of theaters with online ticketing in the U.S. \[[_Variety_](http://variety.com/2015/film/news/fifty-shades-of-grey-is-fastest-selling-r-rated-title-in-fandango-history-1201406966/ "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3671446/fifty-shades-fastest-selling/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3671446/fifty-shades-fastest-selling/"},"headline":"Fifty Shades of Grey Is Now the Fastest-Selling R-Rated Movie in Fandango History","datePublished":"2015-01-16T14:52:46.000Z","dateModified":"2026-02-22T03:38:40.510Z","description":"And the movie's release is still four weeks away","url":"https://time.com/3671446/fifty-shades-fastest-selling/","keywords":["movies","Fifty Shades of Grey"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt47ae268447eef900/6987781d428a9e8a61cc662d/b4xz7ppiqaag56c.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sarah Begley","jobTitle":null,"url":"https://time.com/author/sarah-begley/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt47ae268447eef900/6987781d428a9e8a61cc662d/b4xz7ppiqaag56c.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"B4XZ7ppIQAAG56C","caption":"Fifty Shades of Grey","creditText":"Universal Pictures","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3671446/fifty-shades-fastest-selling/","name":"Fifty Shades of Grey Is Now the Fastest-Selling R-Rated Movie in Fandango History"}}]}] ```