--- title: Maroon 5 Sugar Music Video: Adam Levine and Band Crashes Weddings description: Levine is on a roll canonical: https://time.com/3668085/maroon-5-sugar-video/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2015-01-14T22:34:15.000Z article:modified_time: 2026-04-13T07:15:58.039Z og:title: Maroon 5 Can't Stop Crashing Weddings In This New Video og:description: Levine is on a roll og:url: https://time.com/3668085/maroon-5-sugar-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6bcdb4c6d68b9ba7/698779ece20a871d6aa8482b/screen-shot-2015-01-14-at-5-04-07-pm.png?branch=production&width=711&quality=75&auto=webp&crop=16:9 og:image:width: 711 og:image:height: 400 og:image:alt: Screen Shot 2015-01-14 at 5.04.07 PM og:type: article twitter:card: summary_large_image twitter:title: Maroon 5 Can't Stop Crashing Weddings In This New Video twitter:description: Levine is on a roll twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6bcdb4c6d68b9ba7/698779ece20a871d6aa8482b/screen-shot-2015-01-14-at-5-04-07-pm.png?branch=production&width=711&quality=75&auto=webp&crop=16:9 ---  # Maroon 5 Can't Stop Crashing Weddings In This New Video > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=965640e3-f995-4bd5-a197-cf2b57a5a99e&cr=time-nl-brief-2026q3-v1) by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 14, 2015 10:34 PM UTC  by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 14, 2015 10:34 PM UTC Are you _dying_ to have your high school crush (turned raging creeper) Adam Levine crash your wedding? You’d rather [have Bill Murray](http://time.com/3378575/bill-murray-crashed-birthday-danced-to-turn-down-for-what/)? Well… Adam Levine is going to do it anyway! Because he’s just _that_ kind of guy. “It’s December 6th, 2014\. We’re going to drive across L.A. and hit every wedding we possibly can,” Levine says in Maroon 5’s new begging-to-be-viral video _Sugar._ The video might not make you as mad as [Maroon 5’s last video](http://time.com/3453596/adam-levine-maroon-5-video-stalker/) — in which Levine stalks and photographs a woman (played by his real-life wife Behati Prinsloo) while covered in blood, all in the name of artistic over-imagination — but you’ll probably still be annoyed. Levine told [_ET_](http://www.etonline.com/music/156288%5Fmaroon%5F5%5Fcrashes%5Fweddings%5Fin%5Fsugar%5Fmusic%5Fvideo/) he’s “happy \[the couples\] liked our band too, it would have been a total disaster \[if not\].” But it’s hard to get past the fact that Maroon 5 disrupted these weddings to sing a song without even knowing whether the bride and groom were fans. (This wasn’t a special request from the bridesmaid.) Luckily for the band, the allegedly candid video (by _Wedding Crashers’_ director David Dobkin) seems to show that Levine was right. You might have thought saying “I do” was the happiest moment of your life, but really listening to Levine croon that your new wife is “hotter than southern California Bay” is the happiest moment of your life. Cue the confetti machines. Literally. Might we suggest [this](http://time.com/3665913/glitter-enemies-website/) as a thank you card? _Read next:_ [_Adam Levine’s Cover of R. Kelly’s ‘Ignition (Remix)’ Is Surprisingly Great_](http://time.com/3636064/adam-levine-r-kelly-ignition-remix-cover/?xid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3668085/maroon-5-sugar-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3668085/maroon-5-sugar-video/"},"headline":"Maroon 5 Can't Stop Crashing Weddings In This New Video","datePublished":"2015-01-14T22:34:15.000Z","dateModified":"2026-04-13T07:15:58.039Z","description":"Levine is on a roll","url":"https://time.com/3668085/maroon-5-sugar-video/","keywords":["Newsfeed","Living","Music"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6bcdb4c6d68b9ba7/698779ece20a871d6aa8482b/screen-shot-2015-01-14-at-5-04-07-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6bcdb4c6d68b9ba7/698779ece20a871d6aa8482b/screen-shot-2015-01-14-at-5-04-07-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2015-01-14 at 5.04.07 PM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3668085/maroon-5-sugar-video/","name":"Maroon 5 Can't Stop Crashing Weddings In This New Video"}}]}] ```