TV personality Kim Kardashian attends Lynn Hirschberg Celebrates W's It Girls with Piaget and Dom Perignon at A.O.C on January 10, 2015 in Los Angeles, California.
Donato Sardella—Getty Images for W Magazine
By Rishi Iyengar
January 14, 2015

Kim Kardashian’s once wildly popular mobile game, Kim Kardashian: Hollywood, is not so popular anymore.

The socialite’s app has dropped to the 19th spot in Apple’s App Store and showed a similar plunge in the Android market, Yahoo Finance reports.

Kim Kardashian: Hollywood lets users create their own Kardashian-style star and ascend, after completing various quests, to A-list status. After its release in June 2014, it immediately shot to the top of the charts, following which analysts predicted it would net $200 million.

However, the game only earned $43 million in the third quarter, and although publisher Glu Mobile won’t release fourth quarter earnings until early February, the $200 million mark seems out of reach.

Not that Kardashian minds. She apparently gets 45% of net profits.

[Yahoo Finance]

Write to Rishi Iyengar at rishi.iyengar@timeasia.com.

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