--- title: Watch Aubrey Plaza Kiss a Cowboy in This Super Bowl Beer Commercial description: Newcastle is asking for help to fund a $4.5 million Super Bowl slot canonical: https://time.com/3665787/aubrey-plaza-super-bowl-commercial/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2015-01-13T21:10:39.000Z article:modified_time: 2026-10-01T09:02:31.895Z og:title: Watch Aubrey Plaza Kiss a Cowboy in This Super Bowl Beer Commercial og:description: Newcastle is asking for help to fund a $4.5 million Super Bowl slot og:url: https://time.com/3665787/aubrey-plaza-super-bowl-commercial/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7d46636327e7937b/698779a235ba6f7ee4c06787/newcastle.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5400 og:image:height: 3038 og:image:alt: Newcastle og:type: article twitter:card: summary_large_image twitter:title: Watch Aubrey Plaza Kiss a Cowboy in This Super Bowl Beer Commercial twitter:description: Newcastle is asking for help to fund a $4.5 million Super Bowl slot twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7d46636327e7937b/698779a235ba6f7ee4c06787/newcastle.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Watch Aubrey Plaza Kiss a Cowboy in This Super Bowl Beer Commercial > Sponsored content. 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Worth Your Time is TIME's culture recommendation newsletter, edited by culture editor Eliza Berman. Each week it surfaces the books, shows, films and ideas TIME's editors think are worth your attention, and explains why. It is free at time.com/newsletters. #### Does TIME have a culture newsletter? Yes. Worth Your Time is TIME's culture newsletter, published weekly. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=1230897c-d152-407e-849f-ac03d22fac3f&cr=time-nl-worth-2026q3-v1) ## Video: Newcastle Brown Ale's Call for Brands, featuring Aubrey Plaza [Watch (HLS stream): Newcastle Brown Ale's Call for Brands, featuring Aubrey Plaza](https://cdn.jwplayer.com/manifests/KNeD8orr.m3u8) (2:21)  _Published 2015-01-13. Newcastle Brown Ale's Call for Brands, featuring Aubrey Plaza_ by [Noah Kaufman / Food & Wine](https://time.com/author/food-wine-2/) ## Noah Kaufman / Food & Wine Jan 13, 2015 9:10 PM UTC by [Noah Kaufman / Food & Wine](https://time.com/author/food-wine-2/) ## Noah Kaufman / Food & Wine Jan 13, 2015 9:10 PM UTC There are good Super Bowl beer commercials, there are bad Super Bowl beer commercials and now there are crowd-funded Super Bowl beer commercials? Claiming that the cost of airtime is too expensive, Newcastle Brown Ale wants to use the growth of the sharing economy to get brands together and go in on a commercial with them. In a video featuring Aubrey Plaza from “Parks and Rec” doing Super Bowl commercial-y things like petting a cute dog and doing some farming, Newcastle asks for help to raise the [almost $4.5 million](http://www.businessinsider.com/the-2015-super-bowl-ads-2015-1) it costs for 30 seconds of airtime and offers screen space to any brands that want to participate. Whatever your opinion of Newcastle beer might be, their attitude toward Super Bowl advertising the last couple years has been spot-on. Last year’s [viral spot featuring Anna Kendrick](https://www.youtube.com/watch?v=90rVManrVug) made great use of the fact that no one is even allowed to use the words Super Bowl unless they are willing to pay the massive fees. And the cost of an ad has more than doubled since the Rams played the Titans in 2000, and we’re totally in favor of pointing that out. It’s also worth noting that this campaign does seem to be for real. Heineken, which owns Newcastle, said they are currently looking for partners to share ads with during the game and [fully plan to make and air them in local markets if the interest is there](http://www.nytimes.com/2015/01/12/business/media/newcastle-brown-ale-calls-for-other-brands-to-join-a-sly-super-bowl-ad-campaign.html?smid=tw-share&%5Fr=0). Even if they don’t get anyone else to sign on, it’s already the best beer commercial of the Super Bowl season so far. _This_ [_article_](http://www.foodandwine.com/fwx/drink/even-super-bowl-commercials-are-sharing-economy-now) _originally appeared on_ [_FWx.com_](http://www.foodandwine.com/fwx)_._ _More from FWx:_ * [7 People You Always See At a Fantasy Football Draft](http://www.foodandwine.com/fwx/secrets/7-people-you-always-see-fantasy-football-draft?xid=PS%5Ftime) * [2 Excellent Seahawks Beers from Washington](http://www.foodandwine.com/fwx/drink/2-excellent-seahawks-beers-washington?xid=PS%5Ftime) * [The Worst Beer in Baseball May Surprise You](http://www.foodandwine.com/fwx/drink/worst-baseball-stadium-beer-may-surprise-you?xid=PS%5Ftime) ## Transcript This is the United States of Winning. And we're taking it to the end zone every day. Because in America, there are no time outs. And it's Americans like you that make America so American. American, America. Yep. Wow, that was so moving. Big game advertising, right? A great way for big brands to blow $ 4 million on 30 seconds of air time. But hey! Why do big brands have all the fun? Why do they get to blow all their money, shouldn't the little guys have a chance? Well, New Castle Brand Ale has come up with a totally exciting. Sexy, brilliant solution. The Newcastle band of brands. Get ready. This one's gonna be fun? That's right. We're looking for brands like, I don't know, maybe your brand to chip in for an ad we can all be proud of because all 20 to 30 brands are crammed into it. Look at this adorable dog that could make your battery brand more appealing to high earning mothers age 35 to 44. And look at this mouth. These white teeth that could be shilling your product on national TV. [ LAUGH ]. Look at this boring landscape that could be beautified with your logo! That's right. Instead of blowing Newcastle's marketing budget, let's team up to blow all of our marketing budgets, together! That's called teamwork. We could help your brand sell tons of whatever the [ BLEEP ] the brand sells. America ,. [ MUSIC ] You're already sharing your bikes and rides, and turning your spare bedrooms into disappointing bed and breakfasts. Why not use the sharing economy to share our success? Look, use your ****' fingers, and log onto newcastlebandofbrands. com, it's a website. And find out how our brand can help your brand help our brand, most importantly. Football's a team sport. Now advertising is too. 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