TIME LGBT

Tiffany & Co. Jewelry Ad Campaign Features Its First Gay Couple

Tiffany & Co.

Latest major fashion company to depict same-sex couples

Jeweler Tiffany & Co. is featuring a same-sex couple for the first time in its advertising history.

The two men depicted in the “Will You?” campaign are a real-life couple, CNN reports. The campaign was shot by fashion photographer Peter Lindbergh and features six other couples.

The ads are meant to broaden the 178-year-old jeweler’s portrayals of marriage, Tiffany & Co. said. For example, another pairing shows a couple with their child during their wedding, a nod to people who have children outside marriage.

“Nowadays, the road to marriage is no longer linear,” a company spokeswoman said in a statement. “True love can happen more than once with love stories coming in a variety of forms.”

In recent years, several other major fashion companies have also featured same-sex couples, including Gap, Banana Republic and J. Crew.

[CNN]

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Readers,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team