--- title: New Tiffany Engagement Campaign Features Same-Sex Couple description: It's the first time the jeweler is featuring a same-sex couple in and ad campaign canonical: https://time.com/3662480/tiffany-ad-same-sex/ author: Sam Frizell article:opinion: false article:content_tier: free article:published_time: 2015-01-09T23:05:45.000Z article:modified_time: 2026-04-13T08:56:34.202Z og:title: New Tiffany Engagement Campaign Features Same-Sex Couple og:description: It's the first time the jeweler is featuring a same-sex couple in and ad campaign og:url: https://time.com/3662480/tiffany-ad-same-sex/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9e8eff0451107683/698779418e06016889459a53/tiffany-same-sex.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Grand Opening Of Crystals At CityCenter og:type: article twitter:card: summary_large_image twitter:title: New Tiffany Engagement Campaign Features Same-Sex Couple twitter:description: It's the first time the jeweler is featuring a same-sex couple in and ad campaign twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9e8eff0451107683/698779418e06016889459a53/tiffany-same-sex.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # New Tiffany Engagement Campaign Features Same-Sex Couple by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell Jan 9, 2015 11:05 PM UTC  Shoppers appear at the Tiffany & Co. store during the grand opening of Crystals at CityCenter, the project's 500,000-square-foot retail and entertainment district, December 3, 2009 in Las Vegas. Shoppers appear at the Tiffany & Co. store during the grand opening of Crystals at CityCenter, the project's 500,000-square-foot retail and entertainment district, December 3, 2009 in Las Vegas.Ethan Miller—Getty Images by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell Jan 9, 2015 11:05 PM UTC Tiffany & Co. is featuring a gay couple in its latest engagement campaign for the first time, joining an array of other businesses that have tacitly expressed support for same-sex marriage through advertising. “Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” a Tiffany spokesman said in a statement to [Elle](http://www.elle.com/fashion/news/a25383/tiffany-co-same-sex-couple-campaign/). > [](https://twitter.com/amyethayes/status/553673903101313024) The couple in the Tiffany ad are not models, but rather a real-life NYC couple, Elle reports. Tiffany’s ad is part of a trend among advertisers to display gay couples, including brands like Banana Republic, Gap, Chevrolet. \[[Elle](http://www.elle.com/fashion/news/a25383/tiffany-co-same-sex-couple-campaign/)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3662480/tiffany-ad-same-sex/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3662480/tiffany-ad-same-sex/"},"headline":"New Tiffany Engagement Campaign Features Same-Sex Couple","datePublished":"2015-01-09T23:05:45.000Z","dateModified":"2026-04-13T08:56:34.202Z","description":"It's the first time the jeweler is featuring a same-sex couple in and ad campaign","url":"https://time.com/3662480/tiffany-ad-same-sex/","keywords":["Living","LGBT"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9e8eff0451107683/698779418e06016889459a53/tiffany-same-sex.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sam Frizell","jobTitle":null,"url":"https://time.com/author/sam-frizell/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9e8eff0451107683/698779418e06016889459a53/tiffany-same-sex.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Grand Opening Of Crystals At CityCenter","caption":"Grand Opening Of Crystals At CityCenter","creditText":"Ethan Miller—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3662480/tiffany-ad-same-sex/","name":"New Tiffany Engagement Campaign Features Same-Sex Couple"}}]}] ```