--- title: American Consumption of Cookies in Severe Decline description: Consumers are passing on processed baked goods in favor of healthier options. canonical: https://time.com/3658261/severe-cookie-decline/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2015-01-07T19:52:25.000Z article:modified_time: 2026-08-04T07:45:21.311Z og:title: American Consumption of Cookies in Severe Decline og:description: Consumers are passing on processed baked goods in favor of healthier options. og:url: https://time.com/3658261/severe-cookie-decline/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt62bb22f88ec832b1/698778a7e53aba0ca54d6e69/cookie.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4672 og:image:height: 2628 og:image:alt: Cookies og:type: article twitter:card: summary_large_image twitter:title: American Consumption of Cookies in Severe Decline twitter:description: Consumers are passing on processed baked goods in favor of healthier options. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt62bb22f88ec832b1/698778a7e53aba0ca54d6e69/cookie.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # American Consumption of Cookies in Severe Decline > Sponsored content. 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Worth Your Time is TIME's culture recommendation newsletter, edited by culture editor Eliza Berman. Each week it surfaces the books, shows, films and ideas TIME's editors think are worth your attention, and explains why. It is free at time.com/newsletters. #### Does TIME have a culture newsletter? Yes. Worth Your Time is TIME's culture newsletter, published weekly. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=3ed2c19d-eea8-46cd-8490-0d52f36b274c&cr=time-nl-worth-2026q3-v1) ## Video: The Truth About Fat [Watch (HLS stream): The Truth About Fat](https://cdn.jwplayer.com/manifests/uYGhfNfS.m3u8) (5:15)  _Published 2014-06-12. When you want to lose weight or get healthy, what is the first thing you would normally cut from your diet? If you said fat, you're not alone_ by [Mike Pomranz / Food & Wine](https://time.com/author/food-wine-2/) ## Mike Pomranz / Food & Wine Jan 7, 2015 7:52 PM UTC  Chocolate chip biscuits Chocolate chip biscuits Getty Images by [Mike Pomranz / Food & Wine](https://time.com/author/food-wine-2/) ## Mike Pomranz / Food & Wine Jan 7, 2015 7:52 PM UTC Much of America’s health news over the past decade or so has revolved around the obesity epidemic. We’ve identified many possible culprits such as fast food and a more sedentary lifestyle, but sugar has taken a lot of the brunt of the criticism. So maybe we shouldn’t be surprised how much cookie consumption has declined over that same period. A study published in the _Journal of the Academy of Nutrition and Dietetics_ looked at products known as “ready-to-eat grain-based desserts” – also known as RTE GBDs – that include pre-packaged baked goods like cookies, cakes, pies, donuts and other pastries. What they found was that, between 2005 and 2012, sales of these products declined by a massive 24%. Health experts consider this the good news. The bad news, [according to EurekaAlert!](http://www.eurekalert.org/pub%5Freleases/2014-12/ehs-cpo121914.php), is that “there has been little change in the nutritional content of RTE GBDs manufactured or purchased” during that same period. This could mean that companies could sell more of their sweet products if they’d just make them a bit healthier. If this severe decline in cookie consumption bothers you there is still a few more days left in the year to eat a lot of Christmas cookies. Enjoy! \[h/t [Grub Street](http://www.grubstreet.com/2014/12/americans-cut-down-on-cakes-cookies.html)\] _This_ [_article_](http://www.foodandwine.com/fwx/food/american-consumption-cookies-severe-decline) _originally appeared on_ [_FWx_](http://www.foodandwine.com/fwx/)_._ _Read more from FWx:_ * [5 Ways to Save the World Through Food That Are Way Easier Than You Think](http://www.foodandwine.com/fwx/secrets/5-ways-save-world-through-food-are-way-easier-you-think?xid=PS%5Ftime) * [Scientists Create the Most Convincing Veggie Burger Yet](http://www.foodandwine.com/fwx/food/scientists-create-most-convincing-veggie-burger-yet?xid=PS%5Ftime) * [The Food of the Future is Coming to Boston](http://www.foodandwine.com/fwx/food/food-future-coming-boston?xid=PS%5Ftime) ## Transcript [ MUSIC ] There's something we all enjoy about staying for dinner. You ever thought why? What was on your dinner table when you were younger? Chances are it had a lot to do with, what your doctor was telling you is healthy. Building a strong healthy body is like building a strong, beautiful building. If the foundation is weak, the whole building will be weak. It takes five fingers to point the way to healthful eating habits. Well, here we go. For years, the government published dietary guidelines. Meant to keep Americans healthy. There's a great deal to learn. Tell me what you eat, and I'll tell you what you are. The body needs certain substances to live and grow. And remember, your body isn't just like an automobile. For years, the key measures of those guidelines were the same, cut fat from your diet. The committee's original report urged Americans to reduce their risk of heart attack. By reducing their intake of cholesterol down to the equivalent of about one egg a day. And those guidelines had an effect. From 1977 to 2012, per capita consumption of eggs fell by 9 %, beef by 37 %, whole milk by 72 %. Calories from saturated fat fell, while calories from supposedly safe carbohydrates increased. As one expert put it, it was a vast nutritional experiment. With nearly a million American's a year dropping dead from heart disease in the mid 80s, we had to try something. Nearly four decades later results are in. The experiment was a failure. Americans are sicker than they've ever been before. The prevalence of diabetes has gone up 157 % from 1980 to 2011. Nearly one in ten Americans now has the disease. Causing the public health system $ 245 billion a year. Heart disease is still the number one killer in the country. Americans are as obese as ever. So, what went wrong? Good old granola. Great for taste but loaded with fat. It doesn't take much of imagine a leap to assume that fat would make us fat, clog our arteries and raise the risk of heart disease. It turns out that saturated fat is a lot more complicated than we think. Carbohydrates and fats are nutrients. Like man, you need nutrients to live and grow. [ MUSIC ] Firstly, there are two kinds of cholesterol. LDL which is linked to heart disease and HDL which can be protective. Fats that course through the blood are known as triglycerides and high levels of those are linked to heart disease. Saturated fat raises LDL cholesterol but also raises HDL. Moving LDL buildup on arterial walls. So raising both, makes saturated fat a cardio wash. One key piece of information is that LDL seems to come in two forms. Large and fluffy, small and dense. Those smaller particles are linked to heart disease, while the larger ones are mostly benign. Saturated fat increases the number of large particles. The opposite happens with carbs. I don't get it. Researchers have long since discovered the kind of fats found in olives and in fish like salmon. Are actually heart protective. Now it turns out the fats found in meat and dairy, aren't as bad as we feared before. So that means by focusing so much on fats. We may actually have been making ourselves sicker. So, she brings up the subject of reduced- fat cheese. It's a fat- free [ UNKNOWN ]. Fat- free, cholesterol free. Low- fat granola. Reduced- fat Kettle chips. Reduced- fat Chips Ahoy. Lowfat cottage cheese. Non- fat yogurt is the perfect example. The thinking for consumers was simple. Fat was dangerous. This product had no fat. Therefore, it must be healthy. It's non- fat, which means less calories. [ MUSIC ] But amid the confusion about fat, we end up replacing it in our diets with sugars and carbohydrates, which meant our calorie intake was actually going up. When carbs and things like corn and white bread are ingested into your body, their converted into sugars. Those sugars convert to insulin cuz it's fat cells go into storage overdrive, leading to weight gain. Since fewer calories are then left to fill the body, you begin to feel hungry it means our metabolism begins to slow down in effort to save energy, we eat more and we gain more weight, never quite feeling full. As this process repeats, our cells become more resistant to insulin, which causes us to gain more weight, which increases insulin resistance in a vicious circle. Cut calories, and people just get hungrier. Obesity, diabetes, high triglycerides and low HDL cholesterol can all follow. Study after study has found it's very difficult to lose weight on a very low- fat diet. Possibly because fat and meat can produce a sense of satiety, that's hard to achieve with carbs, making it easier to simply stop eating. But it isn't just the increase in carbs that affects us. These processed, low saturated fat alternatives, come loaded with sugars, salt, preservatives, and even some unhealthy fats. So what's the real alternative? As one extra puts it, the cold hard truth about diet is that the only way to eat well, is to eat well. You'll be happier and you'll be healthier, if you focus on real whole foods, whether they have fat or not. Got it. 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