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Price Is Right Contestants Have Virtually No Idea How Much an iPhone 6 Costs

2 minute read

Okay, so obviously a brand new iPhone 6 is a pretty pricey gadget, but apparently there are some people out there who are seriously overestimating just how much the phone is worth.

On a recent episode of The Price Is Right — the final one of 2014 — host Drew Carey asked contestants to guess the retail price of a new 16GB iPhone 6. It’s all shiny and nice and expensive-looking, so the first contestant suggests it costs $7,500. The next guy, who seems to think that’s a perfectly reasonable estimate, does the thing Price Is Right contestants do and added one dollar to the previous bid — meaning at this point, there were two people who genuinely thought an iPhone 6 costs somewhere in the $7,000 dollar range.

Thankfully, the next two contestants bring us all back down to Earth, guessing $850 and $930, respectively. Then Drew Carey grins and says, “I hope the marketing people at Apple are watching this” even though we’re very confident the marketing people at Apple do not watch The Price Is Right. Soon, Carey reveals that the price is actually $1,969 (including a year of unlimited talk, text and data.)

So yes, that’s quite pricey indeed, but still.

PHOTOS: The Rise of Mobile Phones from 1916 to Today

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1916 A German field telephone station in the Aisne department of northern France during World War I.Paul Thompson—FPG/Getty Images
French singer and actor Johnny Hallyday in a scene from the film 'Point de Chute' (aka 'Falling Point').
1970 French singer and actor Johnny Hallyday in a scene from the film 'Point de Chute' (aka 'Falling Point').Keystone/Holton/Getty Images
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1980 An early mobile phone during the Iranian Embassy siege at Princes Gate in South Kensington, London.Kypros/Getty Images
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1983 Bob Maxwell, general manager of Englewood-based Mobile Telephone of Colorado, places a call on an FCC-approved radio frequency while driving to work.Lyn Alweis—Denver Post/Getty Images
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1986 THE A-TEAM "The Say U.N.C.L.E. Affair" Episode 5. (l-r) Eddie Velez as Frankie Santana, Robert Vaughn as General Hunt Stockwell, George Peppard as John 'Hannibal' Smith.Bill Dow—NBC/Getty Images
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1992 Democratic presidential nominee Bill Clinton talks on a cell phone while meeting with Boston Mayor Ray Flynn in a New York hotel on Sept. 25.Mark Lennihan—AP
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1993 Whoopi Goldberg during ShoWest in Las Vegas.Jeff Kravitz—FilmMagic/Getty Images
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1997 A farmer with his family sitting on a Bullock Cart and talking on a mobile Phone, in Delhi.India Today Group/Getty Images
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2001 A woman watches smoke pour out of the World Trade Center Towers in New York on September 11.Nicholas Goldberg—Gamma-Rapho/Getty Images
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2012 Audience members take pictures of President Barack Obama at Florida Atlantic University on April 10 in Boca Raton, Florida. Marc Serota—Getty Images
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2014 A teenager takes a selfie in front of Queen Elizabeth II during a walk around St. Georges Market in Belfast. The Queen has apparently voiced her dismay that when she carries out engagements she is greeted by a sea of mobile phones.Peter Macdiarmid—PA Wire/Press Association Images/AP

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