--- title: Price Is Right Contestants Guess iPhone 6 Costs 7,000 Dollars: Video description: Watch their hilariously misguided attempts to guess canonical: https://time.com/3652003/price-is-right-iphone-6-cost/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2015-01-02T15:41:46.000Z article:modified_time: 2026-08-19T07:44:08.805Z og:title: 'Price Is Right' Contestants Have Virtually No Idea How Much an iPhone 6 Costs og:description: Watch their hilariously misguided attempts to guess og:url: https://time.com/3652003/price-is-right-iphone-6-cost/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta0b3ca25ce77d512/698777e38e0601014545980e/screen-shot-2015-01-02-at-10-11-28-am.png?branch=production&width=725&quality=75&auto=webp&crop=16:9 og:image:width: 725 og:image:height: 408 og:image:alt: Screen Shot 2015-01-02 at 10.11.28 AM og:type: article twitter:card: summary_large_image twitter:title: 'Price Is Right' Contestants Have Virtually No Idea How Much an iPhone 6 Costs twitter:description: Watch their hilariously misguided attempts to guess twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta0b3ca25ce77d512/698777e38e0601014545980e/screen-shot-2015-01-02-at-10-11-28-am.png?branch=production&width=725&quality=75&auto=webp&crop=16:9 ---  # _Price Is Right_ Contestants Have Virtually No Idea How Much an iPhone 6 Costs > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jan 2, 2015 3:41 PM UTC  by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jan 2, 2015 3:41 PM UTC Okay, so obviously a brand new iPhone 6 is a pretty pricey gadget, but apparently there are some people out there who are seriously overestimating just how much the phone is worth. On a recent episode of _The Price Is Right_ — the final one of 2014 — host Drew Carey asked contestants to guess the retail price of a new 16GB iPhone 6\. It’s all shiny and nice and expensive-looking, so the first contestant suggests it costs $7,500\. The next guy, who seems to think that’s a perfectly reasonable estimate, does the thing _Price Is Right_ contestants do and added one dollar to the previous bid — meaning at this point, there were two people who genuinely thought an iPhone 6 costs somewhere in the $7,000 dollar range. Thankfully, the next two contestants bring us all back down to Earth, guessing $850 and $930, respectively. Then Drew Carey grins and says, “I hope the marketing people at Apple are watching this” even though we’re very confident the marketing people at Apple do not watch _The Price Is Right._ Soon, Carey reveals that the price is actually $1,969 (including a year of unlimited talk, text and data.) So yes, that’s quite pricey indeed, but still. ### PHOTOS: The Rise of Mobile Phones from 1916 to Today  1916 A German field telephone station in the Aisne department of northern France during World War I. Paul Thompson—FPG/Getty Images  1970 French singer and actor Johnny Hallyday in a scene from the film 'Point de Chute' (aka 'Falling Point'). Keystone/Holton/Getty Images  1980 An early mobile phone during the Iranian Embassy siege at Princes Gate in South Kensington, London. Kypros/Getty Images  1983 Bob Maxwell, general manager of Englewood-based Mobile Telephone of Colorado, places a call on an FCC-approved radio frequency while driving to work. Lyn Alweis—Denver Post/Getty Images  1986 THE A-TEAM "The Say U.N.C.L.E. Affair" Episode 5\. (l-r) Eddie Velez as Frankie Santana, Robert Vaughn as General Hunt Stockwell, George Peppard as John 'Hannibal' Smith. Bill Dow—NBC/Getty Images  1992 Democratic presidential nominee Bill Clinton talks on a cell phone while meeting with Boston Mayor Ray Flynn in a New York hotel on Sept. 25. Mark Lennihan—AP  1993 Whoopi Goldberg during ShoWest in Las Vegas. Jeff Kravitz—FilmMagic/Getty Images  1997 A farmer with his family sitting on a Bullock Cart and talking on a mobile Phone, in Delhi. India Today Group/Getty Images  2001 A woman watches smoke pour out of the World Trade Center Towers in New York on September 11. Nicholas Goldberg—Gamma-Rapho/Getty Images  2011 A rebel militiaman speaks on his mobile phone after capturing territory from government troops on March 25 in Ben Jawat, Libya. John Moore—Getty Images  2011 A youth films the aftermath of tear gas police fired at protestors in Muhammed Mahmoud Street near Tahrir Square on November 23 in Cairo. Peter Macdiarmid—Getty Images  2012 Audience members take pictures of President Barack Obama at Florida Atlantic University on April 10 in Boca Raton, Florida. Marc Serota—Getty Images  2014 A teenager takes a selfie in front of Queen Elizabeth II during a walk around St. Georges Market in Belfast. The Queen has apparently voiced her dismay that when she carries out engagements she is greeted by a sea of mobile phones. 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