--- title: Matthew McConaughey Has Made Even More of Those Ridiculous Lincoln Ads description: "It’s not about huggin’ trees," McConaughey says in a ready-for-parody ad canonical: https://time.com/3649473/matthew-mcconaughey-lincoln-ads/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-12-30T16:35:24.000Z article:modified_time: 2026-08-04T07:48:38.138Z og:title: Matthew McConaughey Made Even More of Those Ridiculous Lincoln Ads og:description: "It’s not about huggin’ trees," McConaughey says in a ready-for-parody ad og:url: https://time.com/3649473/matthew-mcconaughey-lincoln-ads/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7b97201e0cae5961/698777882dce01651c9dcb35/screen-shot-2014-12-30-at-10-11-07-am.png?branch=production&width=827&quality=75&auto=webp&crop=16:9 og:image:width: 827 og:image:height: 465 og:image:alt: Screen Shot 2014-12-30 at 10.11.07 AM og:type: article twitter:card: summary_large_image twitter:title: Matthew McConaughey Made Even More of Those Ridiculous Lincoln Ads twitter:description: "It’s not about huggin’ trees," McConaughey says in a ready-for-parody ad twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7b97201e0cae5961/698777882dce01651c9dcb35/screen-shot-2014-12-30-at-10-11-07-am.png?branch=production&width=827&quality=75&auto=webp&crop=16:9 ---  # Matthew McConaughey Has Made Even More of Those Ridiculous Lincoln Ads > Sponsored content. 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Matthew McConaughey and the Lincoln MKZ: Extended_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Dec 30, 2014 4:35 PM UTC  YouTube by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Dec 30, 2014 4:35 PM UTC Matthew McConaughey isn’t letting the haters get him down. Even though the actor’s stoic Lincoln commercials have provided fodder for [_SNL_](http://time.com/3540119/snl-jim-carrey-sia-chandelier-matthew-mcconaughey/)_,_ Conan, [Ellen](http://www.vulture.com/2014/09/ellen-spoofs-matthew-mcconaugheys-lincoln-ads.html), _South Park_, and just about everyone who has access to YouTube, the star is coming out with a new series of ads set to premiere during college football games on New Year’s Day, [_THR_](http://www.hollywoodreporter.com/news/new-matthew-mcconaughey-ads-lincoln-760569)reports. The above ad, titled “Balance,” is set in a park and features McConaughey’s musings on life. “It’s not about huggin’ trees,” he says. “It’s not about bein’ wasteful, either. Just gotta find that balance. Where taking care of yourself takes care of more than just yourself. That’s the sweet spot.” In spite of the ready-for-parody script, the Lincoln ads may have proven successful. Lincoln said that [sales were up 25% in October](http://time.com/3555567/matthew-mcconaughey-lincoln-ad-sales/) when the ads aired. Here’s the other new ad, wistfully set in a diner. _Read next:_ [_Car Crash Victim Woke from Coma Speaking French and Thinking He Was Matthew McConaughey_](http://time.com/3645413/coma-french-matthew-mcconaughey/?xid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3649473/matthew-mcconaughey-lincoln-ads/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3649473/matthew-mcconaughey-lincoln-ads/"},"headline":"Matthew McConaughey Has Made Even More of Those Ridiculous Lincoln Ads","datePublished":"2014-12-30T16:35:24.000Z","dateModified":"2026-08-04T07:48:38.138Z","description":"\"It’s not about huggin’ trees,\" McConaughey says in a ready-for-parody ad","url":"https://time.com/3649473/matthew-mcconaughey-lincoln-ads/","keywords":["Newsfeed","celebrities","viral","Advertising","Matthew McConaughey","Parody","entertainment","Lincoln"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7b97201e0cae5961/698777882dce01651c9dcb35/screen-shot-2014-12-30-at-10-11-07-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7b97201e0cae5961/698777882dce01651c9dcb35/screen-shot-2014-12-30-at-10-11-07-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2014-12-30 at 10.11.07 AM","caption":"","creditText":"YouTube","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3649473/matthew-mcconaughey-lincoln-ads/","name":"Matthew McConaughey Has Made Even More of Those Ridiculous Lincoln Ads"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Matthew McConaughey and the Lincoln MKZ: Extended","description":"Matthew McConaughey and the Lincoln MKZ: Extended","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/hAXGxiGl/poster.jpg?width=720","uploadDate":"2014-12-30T15:33:25.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/hAXGxiGl.m3u8","embedUrl":"https://time.com/3649473/matthew-mcconaughey-lincoln-ads/","duration":"PT51S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3649473/matthew-mcconaughey-lincoln-ads/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```