--- description: A valiant effort to shame corporations trying way too hard to sound like teenagers. title: This New Twitter Account Shames Brands Trying Too Hard to Sound Hip image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4d7c89e3b5e56b73/69876b533c1639353a450424/twitter-app.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Twitter Account to Overly Thirsty Brands: Stop Saying the Word 'Bae' by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Update your preferences in [Account Settings](/account/preferences/) Close Dec 29, 2014 7:01 PM CUT  LONDON, ENGLAND - NOVEMBER 07: In this photo illustration, the Twitter logo and hashtag '#Ring!' is displayed on a mobile device as the company announced its initial public offering and debut on the New York Stock Exchange on November 7, 2013 in London, England. Twitter went public on the NYSE opening at USD 26 per share, valuing the company's worth at an estimated USD 18 billion. (Photo by Bethany Clarke/Getty Images) LONDON, ENGLAND - NOVEMBER 07: In this photo illustration, the Twitter logo and hashtag '#Ring!' is displayed on a mobile device as the company announced its initial public offering and debut on the New York Stock Exchange on November 7, 2013 in London, England. Twitter went public on the NYSE opening at USD 26 per share, valuing the company's worth at an estimated USD 18 billion. (Photo by Bethany Clarke/Getty Images)Bethany Clarke—Getty Images by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Update your preferences in [Account Settings](/account/preferences/) Close Dec 29, 2014 7:01 PM CUT The thing about brands on Twitter is that they want you to forget that they’re brands. They want you to think of them as your quippy, sassy ol’ pals who occasionally sell you products you probably don’t need. Most of us Internet dwellers, however, see right through these brands’ tactics — and a new Twitter feed aims to call them out for it. The account is called [“Brands Saying Bae”](https://twitter.com/BrandsSayingBae/with%5Freplies "undefined") — so, as you can imagine, it pokes fun specifically at companies using the word “bae.” (If you don’t hang out with teenagers, “bae” is a slang word many of them like to use as a term of endearment. The _Wall Street Journal_ [also adds](http://blogs.wsj.com/cmo/2014/12/29/brands-saying-bae-twitter-brands/ "undefined") the following analysis: “Bae can be aspirational — someone of romantic interest. The term has also inevitably evolved to apply to inanimate objects. On Instagram, a particularly mouthwatering plate of BBQ could be #bae, for example.”) So, naturally, tons of brands — from Burger King to Walmart to Gain — have begun incorporating this slang word into their tweets. Here are some examples from Brands Saying Bae, along with plenty of tongue-in-cheek commentary: > [](https://twitter.com/BrandsSayingBae/status/549632300216901632) > [](https://twitter.com/BrandsSayingBae/status/549318781101547520) > [](https://twitter.com/BrandsSayingBae/status/549241160221196288) > [](https://twitter.com/BrandsSayingBae/status/549238388046327810) To whoever runs this Twitter account: Thank you, and keep on fighting the good fight. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3648656/twitter-brands-bae/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3648656/twitter-brands-bae/"},"headline":"Twitter Account to Overly Thirsty Brands: Stop Saying the Word 'Bae'","datePublished":"2014-12-29T19:01:21.000Z","dateModified":"2026-04-13T07:15:33.645Z","description":"A valiant effort to shame companies trying way too hard to sound like teenagers","url":"https://time.com/3648656/twitter-brands-bae/","keywords":["Newsfeed","Internet","Brands"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4d7c89e3b5e56b73/69876b533c1639353a450424/twitter-app.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4d7c89e3b5e56b73/69876b533c1639353a450424/twitter-app.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Social Media Site Twitter Debuts On The New York Stock Exchange","caption":"Social Media Site Twitter Debuts On The New York Stock Exchange","creditText":"Bethany Clarke—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3648656/twitter-brands-bae/","name":"Twitter Account to Overly Thirsty Brands: Stop Saying the Word 'Bae'"}}]}] ```