Sergey Brin, co-founder of Google, wearing Google glasses.
David Paul Morris—Bloomberg/Getty Images

Google is getting a little help to make its computer headset a bit more stylish, thanks to Italian eyewear designer Luxottica, which owns popular brands as Ray-Ban and Oakley. The goal? To combine "high-end technology with avant-garde design"

By Maya Rhodan
March 24, 2014

Google is getting a little help in its quest to make Google Glass as stylish as it is technologically advanced. Italian eyewear designer Luxottica, which owns popular brands Oakley and Ray-Ban, announced on Monday plans to design and sell new versions of the Google headwear.

“We believe it is high time to combine the unique expertise, deep knowledge and quality of our group with the cutting-edge technology expertise of Google and give birth to a new generation of revolutionary devices,” Luxottica Group CEO Andrea Guerra said in a statement.

The Oakley and Ray-Ban brands will be involved in the development of the product, which the company said in a press release will “combine high-end technology with avant-garde design.” Oakley has been on the cutting edge of wearable gadgets: the brand has already developed a product like Google Glass that can show outdoor-sports enthusiasts their distance, speed and GPS location on their ski goggles.

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