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title: Sir Ian McKellen Teaches Cookie Monster to Resist on Sesame Street
description: Specifically, how to resist delicious cookies
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# Watch Sir Ian McKellen Teach Cookie Monster About Self-Control

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by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Dec 17, 2014 7:37 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt8375d6b4781a3a0e/69876f7c8e0601582845949c/screen-shot-2014-12-17-at-2-01-25-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Dec 17, 2014 7:37 PM UTC

Back in October, we were lucky enough to see Ice Cube [perform magic tricks](http://time.com/3546255/ice-cube-magic-tricks-sesame-street/) on _Sesame Street_. Now, we get to see another, older, more British celeb make an appearance on the show. This time, it’s Sir Ian McKellen.

The _Lord of the Rings_ actor has graciously arrived at _Sesame Street_ to teach Cookie Monster a new word: “resist.” He starts with a simple definition: “The word resist means to control yourself and stop yourself from doing something you really want to do.”

McKellen uses a few examples that Cookie Monster does not relate to — until, of course, the actor busts out a cookie and forces Cookie Monster to resist it. Or at least, _try_ to resist it.

_Read next:_ [_5 Things You Didn’t Know About the Early (Sunny) Days of Sesame Street_](http://time.com/3563830/sesame-street-trivia/?xid=time%5Freadnext)

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