--- title: Big Idea 2015: How Digital and Health Will Converge for a Better You description: The convergence of these two trends is accelerating the rise of “quantified lives” canonical: https://time.com/3636793/2015-digital-and-health/ author: Denise Morrison article:opinion: true article:content_tier: free article:published_time: 2014-12-24T05:01:28.000Z article:modified_time: 2026-03-31T08:05:27.072Z article:section: Ideas og:title: Big Idea 2015: How Digital and Health Will Converge for a Better You og:description: The convergence of these two trends is accelerating the rise of “quantified lives” og:url: https://time.com/3636793/2015-digital-and-health/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2c7739ce55ab1b6b/69876f432dce01f09e9dc7fa/chopping-veggies-tablet.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3667 og:image:height: 2063 og:image:alt: chopping-veggies-tablet og:type: article twitter:card: summary_large_image twitter:title: Big Idea 2015: How Digital and Health Will Converge for a Better You twitter:description: The convergence of these two trends is accelerating the rise of “quantified lives” twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2c7739ce55ab1b6b/69876f432dce01f09e9dc7fa/chopping-veggies-tablet.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Big Idea 2015: How Digital and Health Will Converge for a Better You > Sponsored content. 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Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent. by [Denise Morrison](https://time.com/author/denise-morrison/) ## Denise Morrison Dec 24, 2014 5:01 AM UTC  Digital tablet with picture of dish next to chopping board with fresh onions Digital tablet with picture of dish next to chopping board with fresh onions Getty Images by [Denise Morrison](https://time.com/author/denise-morrison/) ## Denise Morrison Dec 24, 2014 5:01 AM UTC When I was growing up, my father helped kindle my passion for innovation and technology. He was a high-ranking executive at AT&T and used our family dinner table as a focus group. I remember how excited I was when he showed me and my sisters the new Trimline phone, which I thought was really cool because it had push buttons instead of a rotary dial! Today, as the CEO of Campbell, I’m just as intrigued by the convergence of innovative digital technology and the consumer’s increasing focus on health and well-being because it has implications for consumers and our industry. The convergence of these two trends is accelerating the rise of “quantified lives” or as _Time_ magazine called it recently, the “quantified self” movement. Whatever you call it, this movement will be a powerful force in 2015 and in years to come… a force that will shape people’s lives and help them keep their commitment to fitness, diet and nutrition. I see more people taking charge of their well-being through the use of data and digital sensors, wearable health bands and smartphone apps that can track and quantify everything from their heart rate, blood pressure and sleep quality to steps walked and calories consumed. The word “quantify” is what’s really important because people will use the personal data and feedback from these devices to make healthier lifestyle choices and adjust the way they eat, exercise, work and rest. Why am I so interested in this movement? Two reasons. First, Campbell has been responding to consumers’ increasing focus on health and well-being by reshaping our portfolio to offer a growing range of packaged fresh and organic foods. Second, I believe it’s really important to understand how consumer behavior is evolving as the digital shift continues to transform our lives. It’s not surprising to me that Millennials are at the epicenter of digital and food. About 19 percent of them are using mobile apps to monitor their fitness; 17 percent to count calories; and 14 percent to monitor diet and nutrition. That’s ahead of Gen Xers and Baby Boomers, according to The Futures Company. As our nation aims to reduce obesity, heart disease and other health problems through exercise, balanced nutrition and a focus on prevention – a goal that we support avidly at Campbell – I believe we are moving closer to a future where quantified lives will become the norm. I’m seeing a dramatic reset in the consumer mindset about health and well-being. The next big step is innovation that will make measuring and managing your health easier and faster than dialing the wonderful Trimline phone my father brought home. _This_ _Influencer post originally appeared on_ [_LinkedIn_](https://www.linkedin.com/pulse/big-idea-2015-how-digital-you-denise?trk=prod-inf-bigideas-1214-amyspost)_._ [_Denise Morrison_](http://www.linkedin.com/in/denisemmorrison)_s_ _hares her thoughts as part of LinkedIn’s Influencer series, “_[_Big Ideas 2015_](https://www.linkedin.com/pulse/what-big-things-coming-2015-top-amy-chen)_” in which the brightest minds in business blog on LinkedIn about their predictions on ideas and trends that will shape 2015\. LinkedIn Editor Amy Chen provides an_ [_overview_](https://www.linkedin.com/pulse/what-big-things-coming-2015-top-amy-chen) _of the 70+ Influencers that tackled this subject as part of the package. Follow_ [_Denise Morrison_](http://www.linkedin.com/in/denisemmorrison) _and insights from other top minds in business on LinkedIn._ ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/3636793/2015-digital-and-health/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3636793/2015-digital-and-health/"},"headline":"Big Idea 2015: How Digital and Health Will Converge for a Better You","datePublished":"2014-12-24T05:01:28.000Z","dateModified":"2026-03-31T08:05:27.072Z","description":"The convergence of these two trends is accelerating the rise of “quantified lives”","url":"https://time.com/3636793/2015-digital-and-health/","keywords":["Innovation","Food","Technology","health","digital"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2c7739ce55ab1b6b/69876f432dce01f09e9dc7fa/chopping-veggies-tablet.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Denise Morrison","jobTitle":null,"url":"https://time.com/author/denise-morrison/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2c7739ce55ab1b6b/69876f432dce01f09e9dc7fa/chopping-veggies-tablet.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"chopping-veggies-tablet","caption":"chopping-veggies-tablet","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/innovation/","name":"Innovation"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3636793/2015-digital-and-health/","name":"Big Idea 2015: How Digital and Health Will Converge for a Better You"}}]}] ```