Rihanna arrives at the British Fashion Awards 2014 in London on Dec. 1, 2014.
Justin Tallis—AFP/Getty Images
By Victor Luckerson
December 16, 2014

Rihanna is already well-known for her audacious fashion statements. Now she’ll get to spread her influence even further as the new creative director of Puma. The pop star will oversee a women’s line of clothing for the apparel company, focusing on fitness and training clothes. She’ll also become a “brand ambassador” for the company alongside star athletes like sprinter Usain Bolt and soccer player Mario Balotelli.

RiRi celebrated her new appointment by flying off for her first creative session at the company’s headquarters in Herzogenaurach, Germany, on Monday. She’s also been spotted sporting a pair of Pumas on Instagram.

[Women’s Wear Daily]


Write to Victor Luckerson at victor_luckerson@timeinc.com.


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