NBC will live stream programs to computers, tablets and other mobile devices, the broadcaster announced on Tuesday, as part of an industry wide push to deliver television content across a wider variety of devices.
The broadcaster eschewed the standalone subscription model favored by HBO and CBS, however, choosing instead to deliver online content to cable and satellite subscribers at no additional cost, the Wall Street Journal reports. Viewers will have to authenticate their pay-TV subscription in order to access the shows.
The initiative marks a significant step forward in the industry’s “TV Everywhere” campaign, which commits to broadcasting television content online, but has been stymied by internecine squabbles over revenue sharing agreements. NBC Universal said in a statement that it was “committed to supporting the TV Everywhere ecosystem.”