--- title: Instagram's Most Liked #TBT of 2014 description: Throwback to 2014's biggest throwback canonical: https://time.com/3628804/instagram-most-liked-tbt-2014/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-12-11T13:00:31.000Z article:modified_time: 2026-08-04T07:48:38.351Z og:title: This Was Instagram's Most Liked #TBT of 2014 og:description: Throwback to 2014's biggest throwback og:url: https://time.com/3628804/instagram-most-liked-tbt-2014/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Was Instagram's Most Liked #TBT of 2014 twitter:description: Throwback to 2014's biggest throwback twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Was Instagram's Most Liked #TBT of 2014 ## Video: Go Inside the Empty American Museum of Natural History with Top Instagrammers [Watch (HLS stream): Go Inside the Empty American Museum of Natural History with Top Instagrammers](https://cdn.jwplayer.com/manifests/RaRPQBpn.m3u8) (2:19)  _Published 2014-08-28. Dave Krugman takes TIME and some of Instagram's top photographers along on a behind-the-scenes tour of the empty American Museum of Natural History_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Dec 11, 2014 1:00 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Dec 11, 2014 1:00 PM UTC Every Thursday, Instagram streams are filled with pictures of your best friend’s worst childhood fashion choices. #ThrowbackThursday — often shortened to #TBT to save #CharacterSpace — is a nostalgia-driven social media trend that has been adopted by everyone from the Kardashians to your Dad to [President Obama](https://twitter.com/BarackObama/status/484722240684965888). But who had the most popular #TBT of 2014? Instagram scoured its photo database and found that the #TBT with the most likes came from none other than Justin Bieber. In fact, when looking at the most popular photos associated with the throwback hashtags, Bieber’s account had the five most liked pictures out of all of [Instagram’s 300 million active monthly users.](http://time.com/3628134/instagram-twitter/) And now, to properly celebrate one of the last Throwback Thursdays of the year, a throwback to some of the most popular #TBTs of 2014, as compiled by Instagram: **Kim Kardashian** **Michelle Obama** **Joe Biden** **Beyonce** **Kate Upton** **Reese Witherspoon** **Justin Timberlake** **Cara Delavigne** **Jimmy Fallon** **Ellen** ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3628804/instagram-most-liked-tbt-2014/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3628804/instagram-most-liked-tbt-2014/"},"headline":"This Was Instagram's Most Liked #TBT of 2014","datePublished":"2014-12-11T13:00:31.000Z","dateModified":"2026-08-04T07:48:38.351Z","description":"Throwback to 2014's biggest throwback","url":"https://time.com/3628804/instagram-most-liked-tbt-2014/","keywords":["Newsfeed","Social Media","Internet","apps","viral","Instagram"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3628804/instagram-most-liked-tbt-2014/","name":"This Was Instagram's Most Liked #TBT of 2014"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Go Inside the Empty American Museum of Natural History with Top Instagrammers","description":"Dave Krugman takes TIME and some of Instagram's top photographers along on a behind-the-scenes tour of the empty American Museum of Natural History","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/RaRPQBpn/poster.jpg?width=720","uploadDate":"2014-08-28T19:55:24.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/RaRPQBpn.m3u8","embedUrl":"https://time.com/3628804/instagram-most-liked-tbt-2014/","duration":"PT2M19S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3628804/instagram-most-liked-tbt-2014/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```