Taylor Swift and Beyoncé
Bronson Stamp
By Nolan Feeney and Bronson Stamp
December 9, 2014

It’s perhaps no surprise that Beyoncé and Taylor Swift dominated social channels in 2014, but the way they were discussed was unusually similar, according to a dataset gathered from millions of posts on Facebook. What word best describes Beyoncé? (Flawless?) Is Taylor Swift really cool?

So TIME asked Facebook to take a look at the most popular words used in posts discussing the various Person of the Year candidates, discarding common words like “the” and “when” that have no meaning out of context. Of the top 10 words that show up most for Taylor and Beyoncé, six overlap: “favorite,” “funny,” “amazing,” “cute,” “pretty,” “happy.”

For the words that don’t overlap, Taylor is “awesome,” “catchy,” “cool,” and “perfect,” while Beyoncé is “beautiful,” “flawless,” “crazy” and “blue” — though that last one suggests more people are talking about her daughter, Blue Ivy Carter, than feeling sad.

MORE: The Top 10 Beyoncé Moments of 2014

Too bad for Beyoncé, however: TIME unveiled its Person of the Year shortlist on Monday, and she didn’t make the cut—but Taylor did, alongside Apple’s Tim Cook, Alibaba CEO Jack Ma and Vladimir Putin. Beyoncé is in good company, however: Indian Prime Minister Narendra Modi, whom TIME readers selected as their favorite candidate in the online poll, also did not make the shortlist.

TIME’s Person of the Year will be revealed on the Today show on Wednesday morning, coinciding with posts on Facebook and Twitter from TIME.


You May Like