--- title: McDonald's Self-Service Kiosks Let Customers Build Their Own Big Mac description: McDonald's will give customers the option of building a burger to their own tastes, as part of a pilot program. canonical: https://time.com/3623893/mcdonalds-tablets-ordering/ author: Dan Kedmey article:opinion: false article:content_tier: free article:published_time: 2014-12-10T14:36:08.000Z article:modified_time: 2026-02-22T02:39:48.240Z article:section: Business og:title: McDonald's Self-Service Kiosks Let Customers Build Their Own Big Mac og:description: McDonald's will give customers the option of building a burger to their own tastes, as part of a pilot program. og:url: https://time.com/3623893/mcdonalds-tablets-ordering/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt74af414b26c9b9a7/69876d6a0b72e33bb86dc721/96324959.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Macdonald's Restaurant In London og:type: article twitter:card: summary_large_image twitter:title: McDonald's Self-Service Kiosks Let Customers Build Their Own Big Mac twitter:description: McDonald's will give customers the option of building a burger to their own tastes, as part of a pilot program. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt74af414b26c9b9a7/69876d6a0b72e33bb86dc721/96324959.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # The Way You Order at McDonalds Is About to Change Drastically  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Dec 10, 2014 2:36 PM CUT  Russell Benjafield holds his Big Mac burger at a McDonald's restaurant in London, U.K., on Monday, Feb. 1, 2010. Russell Benjafield holds his Big Mac burger at a McDonald's restaurant in London, U.K., on Monday, Feb. 1, 2010.Jason Alden—Bloomberg / Getty Images  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Dec 10, 2014 2:36 PM CUT McDonald’s will give customers the option of using a tablet to build custom burgers as part of a pilot program that will expand to 2,000 branches nationwide, the company [revealed](http://www.usatoday.com/story/money/business/2014/12/07/mcdonalds-fast-food-restaurants-create-your-taste-millennials/19943987/ "undefined") Sunday. The self-service stations, which McDonald’s has billed as “Create Your Taste,” enable customers to choose from a selection of buns, toppings and sauces on tablet-like touchscreens, _USA Today_ reports. McDonald’s franchisee Bob Nibeel said the program would appeal to increasingly choosy and tech savvy millennials. “Most millenials would rather deal with a computer, iPad, iPhone than actually have interactions with another human being,” Nibeel said in a video interview with _USA Today_. The kiosks will immediately launch in 30 locations and roll out to one in seven branches nationwide over the next year. [Read More at _USA Today_.](http://www.usatoday.com/story/money/business/2014/12/07/mcdonalds-fast-food-restaurants-create-your-taste-millennials/19943987/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3623893/mcdonalds-tablets-ordering/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3623893/mcdonalds-tablets-ordering/"},"headline":"The Way You Order at McDonalds Is About to Change Drastically","datePublished":"2014-12-10T14:36:08.000Z","dateModified":"2026-02-22T02:39:48.240Z","description":"Self-service kiosks will expand to 2,000 locations in 2015","url":"https://time.com/3623893/mcdonalds-tablets-ordering/","keywords":["Fast Food","Mcdonald's"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt74af414b26c9b9a7/69876d6a0b72e33bb86dc721/96324959.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Dan Kedmey","jobTitle":null,"url":"https://time.com/author/dan-kedmey/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt74af414b26c9b9a7/69876d6a0b72e33bb86dc721/96324959.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Macdonald's Restaurant In London","caption":"Macdonald's Restaurant In London","creditText":"Jason Alden—Bloomberg / Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/fast-food/","name":"Fast Food"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3623893/mcdonalds-tablets-ordering/","name":"The Way You Order at McDonalds Is About to Change Drastically"}}]}] ```