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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt8bba08062f082151/69876d643c163975a6450802/welch.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# How the John Birch Society Was Founded

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by 

[Jennifer Latson](https://time.com/author/jennifer-latson/)


## Jennifer Latson


Dec 9, 2014 2:30 PM UTC

![Robert Welch](https://static.time.com/v3/assets/bltea6093859af6183b/blt8bba08062f082151/69876d643c163975a6450802/welch.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Robert Welch Jr. on June 25, 1961

Robert Welch Jr. on June 25, 1961 Bill Johnson—Denver Post Archive/Getty Images

by 

[Jennifer Latson](https://time.com/author/jennifer-latson/)


## Jennifer Latson


Dec 9, 2014 2:30 PM UTC

Had his story ended when he retired as a candy-maker, Robert Welch Jr. might have made his mark on history as the father of the Sugar Daddy, Sugar Babies and Junior Mints. But Welch, whose shrewd leadership helped grow [his brother’s Massachusetts candy business a hundred-fold](http://www.nytimes.com/1985/01/08/us/robert-welch-jr-dead-at-85-john-birch-society-s-founder.html) from 1935 to 1956, shifted his aim from caramels to communists

On this day, Dec. 9, in 1958, Welch — then retired from the candy business — founded the ultraconservative John Birch Society along with 11 like-minded “Americanists,” as they referred to themselves. Their goal was to expose and eradicate the growing leftist threat in America, which they believed to be [40 to 60 percent communist-controlled](http://content.time.com/time/subscriber/article/0,33009,826912,00.html), according to a 1961 TIME report. Members of the John Birch Society saw communists wherever they looked, from the Oval Office of Dwight Eisenhower (“[A conscious agent of the communist conspiracy](http://content.time.com/time/subscriber/article/0,33009,895276,00.html),” per Welch) to the Bay of Pigs (“[a theatrical performance jointly sponsored by Castro and ‘his friends in the U.S. Government’](http://content.time.com/time/subscriber/article/0,33009,829057-1,00.html) in order to strengthen the communist hold on Cuba,” as paraphrased in TIME).

Repeating his candy-industry success, Welch led the group to impressive growth, with [an official membership of just under 100,000](http://content.time.com/time/subscriber/article/0,33009,836290,00.html) (although most members’ names were kept secret) and an annual budget of $6 million by 1966, according to TIME.

His management style was [described as dictatorial](http://content.time.com/time/subscriber/article/0,33009,826912,00.html), and the tactics he required of the society’s “cells” were extreme. According to TIME, [young members were trained to tell their cell leaders](http://content.time.com/time/subscriber/article/0,33009,826912,00.html) if a teacher exhibited any communist tendencies, so their parents could “belabor the offending teacher and his principal for apologies…” One cell began a telephone campaign “to warn homeowners that some of their neighbors were suspected Reds.”

In these tactics, at least, Welch emulated the society’s namesake, who had been dead for more than a decade when the group was formed. [John Birch was an Army captain killed in China just after the end of World War II](http://content.time.com/time/subscriber/article/0,33009,872243-1,00.html), making him, in Welch’s eyes, the first casualty of the Cold War.


Birch was remembered by classmates and professors at the Baptist college he attended in Georgia as an [angry zealot who organized a secret society](http://content.time.com/time/subscriber/article/0,33009,872243-1,00.html) to rout out liberals. Per TIME, “He and twelve colleagues collected examples of ‘heresy’ uttered by faculty members (example: a reference to evolution), whipped up support among Georgia’s Baptist clergy, \[and\] finally forced the school to try five men on the charge.” Birch went on to become a missionary, then a military intelligence officer. On a routine mission from his base in North China following Japan’s surrender, Birch ran into a Communist contingent. [After arguing bitterly with the Communist officer who wanted to disarm him, Birch was shot and killed](http://content.time.com/time/subscriber/article/0,33009,872243-2,00.html).

However, Birch’s commanding officer, Major Gustav Krause, later said he had urged Birch and others to act with diplomacy in the delicate post-war environment. “Birch made the Communist lieutenant lose face before his own men,” Krause told TIME. “Militarily, John Birch brought about his own death.”


**_Read TIME’s full 1961 report on the John Birch Society, here in the archives_**: [The Americanists](http://content.time.com/time/subscriber/article/0,33009,826912,00.html)

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