--- title: General Mills Brings Back French Toast Crunch for 90's Nostalgia Fans description: Get ready for it to rain syrup canonical: https://time.com/3623148/french-toast-crunch/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-12-08T13:44:39.000Z article:modified_time: 2026-08-04T07:48:38.508Z og:title: French Toast Crunch Is Coming Back to Your Breakfast Table og:description: Get ready for it to rain syrup og:url: https://time.com/3623148/french-toast-crunch/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: French Toast Crunch Is Coming Back to Your Breakfast Table twitter:description: Get ready for it to rain syrup twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # French Toast Crunch Is Coming Back to Your Breakfast Table ## Video: French Toast Crunch Ad - Umbrella (1997) [Watch (HLS stream): French Toast Crunch Ad - Umbrella (1997)](https://cdn.jwplayer.com/manifests/hVyxhUD6.m3u8) (0:30)  _Published 2014-12-08. French Toast Crunch Ad - Umbrella (1997)_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Dec 8, 2014 1:44 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Dec 8, 2014 1:44 PM UTC In the latest edition of companies riding the nostalgia train, General Mills [announced](http://www.blog.generalmills.com/2014/12/weve-got-big-news-about-french-toast-crunch/) it’s bringing back French Toast Crunch. Sugary cereal lovers, rejoice! [French Toast](http://www.realsimple.com/food-recipes/cooking-tips-techniques/how-to-make-french-toast) Crunch was available in grocery stores from 1995 to 2006, but it’s back on select shelves and will be available widely starting in January. This comes after a string of food revival tours, including [Coca-Cola’s decision to bring back Surge](http://time.com/3378044/coca-cola-surge/), Mars’ [reintroduction](http://www.latimes.com/food/dailydish/la-dd-m-and-ms-crispy-back-20141002-story.html) of Crispy M&M’s, and Burger King’s resurgence of the [Yumbo hoagie after a 40-year hiatus.](http://finance.yahoo.com/news/burger-king-brings-back-yumbo-191849931.html) “We have been overwhelmed by the consumer conversations, requests and passion for the cereal to come back,” General Mills marketing manager Waylon Good [said](http://www.eonline.com/news/604048/a-discontinued-sugary-cereal-from-your-childhood-was-just-brought-back-from-extinction) in a statement. “We value our fans and are so excited to be able to bring it back for them.” At least now you won’t have to buy it for [$25 off eBay!](http://www.ebay.com/itm/ORIGINAL-FRENCH-TOAST-CRUNCH-CEREAL-380G-MADE-IN-CANADA-FREE-SHIPPING-/151398243947?pt=LH%5FDefaultDomain%5F0&hash=item234009de6b) _Read next:_ [_Pizza Hut’s Subconscious Menu Aims to Guess What You Want Before You Know You Want It_](http://time.com/3613220/pizza-huts-subconscious-menu/?xid=time%5Freadnext) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3623148/french-toast-crunch/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3623148/french-toast-crunch/"},"headline":"French Toast Crunch Is Coming Back to Your Breakfast Table","datePublished":"2014-12-08T13:44:39.000Z","dateModified":"2026-08-04T07:48:38.508Z","description":"Get ready for it to rain syrup","url":"https://time.com/3623148/french-toast-crunch/","keywords":["Newsfeed","Food & Drink","viral","cereal","nostalgia","Food & Drinks"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3623148/french-toast-crunch/","name":"French Toast Crunch Is Coming Back to Your Breakfast Table"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"French Toast Crunch Ad - Umbrella (1997)","description":"French Toast Crunch Ad - Umbrella (1997)","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/hVyxhUD6/poster.jpg?width=720","uploadDate":"2014-12-08T13:50:17.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/hVyxhUD6.m3u8","embedUrl":"https://time.com/3623148/french-toast-crunch/","duration":"PT30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3623148/french-toast-crunch/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```