--- title: Women Dyeing armpit hair trend description: In a new trend, women are embracing their armpit hair by dying it bright colors. canonical: https://time.com/3613740/dyeing-armpit-hair/ author: Eliza Berman article:opinion: false article:content_tier: free article:published_time: 2014-12-03T22:07:49.000Z article:modified_time: 2026-04-13T08:56:23.817Z og:title: Women Are Now Dyeing Their Armpit Hair og:description: Keeping it natural and neon all at once og:url: https://time.com/3613740/dyeing-armpit-hair/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Women Are Now Dyeing Their Armpit Hair twitter:description: Keeping it natural and neon all at once twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Women Are Now Dyeing Their Armpit Hair > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Dec 3, 2014 10:07 PM UTC  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Dec 3, 2014 10:07 PM UTC Women have only been shaving their armpits for about a century. Before the advent of the sleeveless dress — and an [ad in Harper’s Bazaar](http://outskirtsofthetwenties.wordpress.com/2014/01/05/it-started-with-harpers-bazaar/) for depilatory powder that removed “objectionable hair — American women rarely bared their underarms in public, anyway. One hundred years later, if a celebrity is caught on camera with a little fuzz where it’s not expected, it becomes a [news story](http://www.nytimes.com/2010/04/15/fashion/15skin.html?%5Fr=0) and the subject of disgust, an unseemly act of laziness or a charged political statement. It’s nothing new for women to decide not to shave, for either personal or political reasons. But a new trend celebrates the hair under there with a little more glamour by livening it up with some color. Credit for the trend goes to Roxie Hunt, a hairstylist at Seattle salon Vain. Hunt [celebrates armpit hair](http://offbeathome.com/2014/09/pitsperation) as “direct-action feminism.” “By having hairy pits,” she writes, “I am exercising my right to make my own choices about my own body.” Her pit proclamation made, Hunt set about dying her co-worker’s armpit hair a vibrant shade of aquamarine and detailed the process in a [blog post](http://offbeathome.com/2014/10/how-to-dye-your-armpits). The hashtags #dyedpits and #ladypithair, though they appeared before Hunt’s manifesto, have seen an uptick in recent months, with the colorful results on full display. Hunt was so pleased with the results of her first underarm dye job that she hopes to do it again. “Maybe some day we can try a different shade,” she writes. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3613740/dyeing-armpit-hair/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3613740/dyeing-armpit-hair/"},"headline":"Women Are Now Dyeing Their Armpit Hair","datePublished":"2014-12-03T22:07:49.000Z","dateModified":"2026-04-13T08:56:23.817Z","description":"Keeping it natural and neon all at once","url":"https://time.com/3613740/dyeing-armpit-hair/","keywords":["Living","feminism","women"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Eliza Berman","jobTitle":"Berman is a senior editor at TIME.","url":"https://time.com/author/eliza-berman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3613740/dyeing-armpit-hair/","name":"Women Are Now Dyeing Their Armpit Hair"}}]}] ```