There are several surprises in the survey results issued Monday by UBS’ Steve Milunovich. Of an initial 4,000 smartphone owners drawn evenly from four countries (U.S., U.K., China, Italy):
The Samsung Gear is currently the bestselling smartwatch on the market. The Apple Watch is not due out until early next year, and according to a UBS footnote the respondents in their survey weren’t told anything about the device’s features.
Below: Brand preference among likely smartphone buyers:
Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed.
This article originally appeared on Fortune.com
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