--- title: Readers Prefer Books Written by Authors of Their Own Gender description: Despite a social media campaign to #readwomen this year, most readers stuck to their own sex canonical: https://time.com/3611738/goodreads-survey-author-gender-reader-preference/ author: Eliana Dockterman article:opinion: false article:content_tier: free article:published_time: 2014-12-01T17:07:31.000Z article:modified_time: 2026-04-13T08:56:23.344Z og:title: Readers Prefer Books Written by Authors of Their Own Gender og:description: Despite a social media campaign to #readwomen this year, most readers stuck to their own sex og:url: https://time.com/3611738/goodreads-survey-author-gender-reader-preference/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt27063fc19c596f9a/69876b8d3c1639641645049b/silkworm.jpeg?branch=production&width=225&quality=75&auto=webp&crop=16:9 og:image:width: 225 og:image:height: 127 og:image:alt: silkworm og:type: article twitter:card: summary_large_image twitter:title: Readers Prefer Books Written by Authors of Their Own Gender twitter:description: Despite a social media campaign to #readwomen this year, most readers stuck to their own sex twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt27063fc19c596f9a/69876b8d3c1639641645049b/silkworm.jpeg?branch=production&width=225&quality=75&auto=webp&crop=16:9 ---  # Survey: Readers Prefer Books Written by Authors of Their Own Gender > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=aa9da294-d527-4cc1-bdca-15414df06ecb&cr=time-nl-network-2026q3-v1)  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Dec 1, 2014 5:07 PM UTC  The Silkworm by Roberth Galbraith The Silkworm by Roberth Galbraith Hachette  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Dec 1, 2014 5:07 PM UTC A [new poll](https://www.goodreads.com/blog/show/475-sex-and-reading-a-look-at-who-s-reading-whom) reveals a deep gender divide in our reading habits. Goodreads, the Amazon-owned social media site for avid readers, surveyed 40,000 of their most active users (50% women and 50% men) in England about the books they read that were published in 2014\. They found that though men and women read the same number of books, readers stick to authors of their own sex. Goodreads found that 90% of the 50 most-read books by men were written by men. The converse was true for women: Only five of the 50 most-read titles by women were written by men (and that figure included _The Silkworm_ by Robert Galbraith—the pen name of female _Harry Potter_ author J.K. Rowling). The survey was inspired by this year’s #readwomen movement, a campaign started by author Joanna Walsh in January. Walsh [asked readers](http://www.theguardian.com/lifeandstyle/womens-blog/2014/jan/20/read-women-2014-change-sexist-reading-habits) to try to balance out their bookshelves in 2014 by including oft-overlooked female authors on their reading lists. Though male and female authors are published in equal numbers, a [yearly analysis](http://www.vidaweb.org/the-count/) by the organization Vida: Women in Literary Arts consistently finds that reviewers at top publications are predominantly male and more inclined to review books written by men. **MORE:** [How a 1960s Literary Trend Brought Us _The Hunger Games_](http://time.com/3596139/the-hunger-games-mockingjay-young-adult/) Many female authors say that the way their books are packaged encourages readers and reviewers to take them less seriously. Writers like [Jodi Picoult](http://www.independent.co.uk/arts-entertainment/books/news/jodi-picoult-slams-sexist-pink-fluffy-cover-publishing-industry-9886640.html) and [Jennifer Weiner](http://www.newyorker.com/magazine/2014/01/13/written-off) complain that publishers give their books flowery “women-friendly” covers instead of gender-neutral ones—even if the cover does not reflect the content inside. Picoult recently complained that her works are relegated to “chick-lit” even if they have depth, while male romance novelists like Nicholas Sparks get Hollywood deals for works that would be considered “airport fiction” if written by a woman. The Goodreads survey reflected this bias among readers: It found that in the first year of publication only 20% of a female author’s audience will be men, while 50% of a male author’s audience will be women. But the poll did reveal one piece of good news for women authors: Once they got past the covers, readers of both genders rated books by women more highly than books by men. **MORE:** [Jodi Picoult: What I’m Thankful For](http://time.com/3595288/jodi-picoult-time-for-thanks/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3611738/goodreads-survey-author-gender-reader-preference/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3611738/goodreads-survey-author-gender-reader-preference/"},"headline":"Survey: Readers Prefer Books Written by Authors of Their Own Gender","datePublished":"2014-12-01T17:07:31.000Z","dateModified":"2026-04-13T08:56:23.344Z","description":"Despite a social media campaign to #readwomen this year, most readers stuck to their own sex","url":"https://time.com/3611738/goodreads-survey-author-gender-reader-preference/","keywords":["Living","Books","Culture"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt27063fc19c596f9a/69876b8d3c1639641645049b/silkworm.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliana Dockterman","jobTitle":"Correspondent","url":"https://time.com/author/eliana-dockterman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt27063fc19c596f9a/69876b8d3c1639641645049b/silkworm.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"silkworm","caption":"The Silkworm by Roberth Galbraith","creditText":"Hachette","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3611738/goodreads-survey-author-gender-reader-preference/","name":"Survey: Readers Prefer Books Written by Authors of Their Own Gender"}}]}] ```