--- description: Spending this four-day weekend is expected to fall from $57.4 billion to $50.9 billion title: Black Friday Shopping Declines 11% image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc94ac906e54dea49/69876b81524fc0492ddeb07c/459690364.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Retail](/tag/retail/) ## Retail Update your preferences in [Account Settings](/account/preferences/) Close # Black Friday Spending Drops 11% ## Video: See The Unique Way Amazon Ships This Teddy Bear [Watch (HLS stream): See The Unique Way Amazon Ships This Teddy Bear](https://cdn.jwplayer.com/manifests/IY8KG0y3.m3u8) (2:54)  _Published 2014-12-01. Go Behind the Scenes at Amazon to see how the products you buy make it to the shipping truck_  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Nov 30, 2014 8:14 PM CUT  A man takes a break from shopping inside the Westfield San Francisco Centre on Black Friday in San Francisco, Nov. 28, 2014. A man takes a break from shopping inside the Westfield San Francisco Centre on Black Friday in San Francisco, Nov. 28, 2014.David Paul Morris—Bloomberg/Getty Images  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Nov 30, 2014 8:14 PM CUT Black Friday is starting to lose its luster. A survey of shoppers from a national retail trade group shows that [fewer people are shopping on the Black Friday weekend](http://bigstory.ap.org/article/d98941e759c74573bf434c8f2f4940be/retail-group-black-friday-weekend-loses-allure "undefined") that historically marks the beginning of the holiday shopping season, the Associated Press reports. The number of people shopping in stores and online this weekend was 133.7 million, a 5.2% drop from last year, according to a National Retail Federation survey of 4,631 consumers. The total amount of spending for the weekend is expected to fall from $57.4 billion to $50.9 billion, an 11% decline from last year. Per-person spending is expected to hit $380.95 for the weekend, a 6.4% drop from last year’s $407.02. \[[_AP_](http://bigstory.ap.org/article/d98941e759c74573bf434c8f2f4940be/retail-group-black-friday-weekend-loses-allure "undefined")\] _Vote Now:_ [_Who Should Be TIME’s Person of the Year?_](http://time.com/3562179/time-person-of-the-year-poll/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3610953/black-friday-shopping/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3610953/black-friday-shopping/"},"headline":"Black Friday Spending Drops 11%","datePublished":"2014-11-30T20:14:57.000Z","dateModified":"2026-02-22T02:27:20.612Z","description":"Spending this four-day weekend is expected to fall from $57.4 billion to $50.9 billion","url":"https://time.com/3610953/black-friday-shopping/","keywords":["Retail","Shopping","Black Friday"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc94ac906e54dea49/69876b81524fc0492ddeb07c/459690364.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc94ac906e54dea49/69876b81524fc0492ddeb07c/459690364.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Shoppers Inside The Westfield San Francisco Centre On Black Friday","caption":"Shoppers Inside The Westfield San Francisco Centre On Black Friday","creditText":"David Paul Morris—Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/retail/","name":"Retail"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3610953/black-friday-shopping/","name":"Black Friday Spending Drops 11%"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"See The Unique Way Amazon Ships This Teddy Bear","description":"Go Behind the Scenes at Amazon to see how the products you buy make it to the shipping truck","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/IY8KG0y3/poster.jpg?width=720","uploadDate":"2014-12-01T04:19:45.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/IY8KG0y3.m3u8","embedUrl":"https://time.com/3610953/black-friday-shopping/","duration":"PT2M54S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3610953/black-friday-shopping/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```