Uber is hiring a team of data privacy experts to review its internal policies as the company seeks to recover from an outcry over its alleged mishandling of users' data.
Uber has faced a barrage of criticism in recent days over its privacy slip-ups, which include reports of company employees tracking the location of a journalist and a venture capitalist during their rides on the service, as well as a conversation in which an Uber executive proposed the idea of investigating hostile reporters. The ride-sharing company is aiming to restore trust among its users, some of whom have said they will no longer use the app.
"The trip history of our riders is important information and we understand that we must treat it carefully and with respect, protecting it from unauthorized access," Uber said. "Our business depends on the trust of the millions of riders and drivers who use Uber."